I think this is a valid strategy in a company as diverse as Panasonic. Tsuga is making lemonade out of lemons. Air conditioners are now a commodity item. Taking their experience and applying it the EVs makes sense as there is still profit in that and even standard cars would want to integrate an air conditioning system that used less energy and thus improves gas mileage.
I really don't think the majority of the consumer population cares whether their TV is green or not. (I define care as willing to pay 10% more). Call me a cynic. But when the law mandates, the manufacturers must follow.
No doubt. However, that doesn't take away from the claims being a marketing strategy.
Much like claims of "organic food." (The only inorganic food people can ingest in quantity is salt, but why quibble.)
Actually, I agree with Tsuga. If I understand what he's saying, he wants Panasonic to market its various products as eco-friendly. It's a valid marketing strategy.
Say a car company is developing a new model. They will look around for air conditioning vendors. If Panasonic markets auto A/C systems as "green products," designed for greater efficiency than previous ones, that might be enough for the auto company to choose Panasonic.
The trick is to keep manufacturing costs in check while still being able to legitimately make "green" claims. I don't think this is impossible. We see this in new products every day.
Panasonic could learn a lesson on usability from Apple. My home (wired) phone is from Panasonic; I have lost the instruction manual after less than a year and I cannot figure out how to add a number to the phonebook - it is reminescent of mobile phones in the days before the iPhone.
Green is good for your body and our planet...but rarely good for business...unless government provides financial incentives...where I live (Vancouver, BC) most people think we are the green city, but the hard truth is most jobs are related to dirty resources we dig out and transport (we also cut lots of trees which is kind of green in reverse)...so the moral of the story for Panasonic is that if the government pays for it the green strategy is a sound one
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.