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krisi
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CEO
re: Yoshida in Vegas: Can green tech save Panasonic?
krisi   1/9/2013 4:41:58 PM
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Green is good for your body and our planet...but rarely good for business...unless government provides financial incentives...where I live (Vancouver, BC) most people think we are the green city, but the hard truth is most jobs are related to dirty resources we dig out and transport (we also cut lots of trees which is kind of green in reverse)...so the moral of the story for Panasonic is that if the government pays for it the green strategy is a sound one

Yog-Sothoth
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Freelancer
re: Yoshida in Vegas: Can green tech save Panasonic?
Yog-Sothoth   1/9/2013 7:47:51 PM
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Panasonic could learn a lesson on usability from Apple. My home (wired) phone is from Panasonic; I have lost the instruction manual after less than a year and I cannot figure out how to add a number to the phonebook - it is reminescent of mobile phones in the days before the iPhone.

Bert22306
User Rank
CEO
re: Yoshida in Vegas: Can green tech save Panasonic?
Bert22306   1/9/2013 9:50:40 PM
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Actually, I agree with Tsuga. If I understand what he's saying, he wants Panasonic to market its various products as eco-friendly. It's a valid marketing strategy. Say a car company is developing a new model. They will look around for air conditioning vendors. If Panasonic markets auto A/C systems as "green products," designed for greater efficiency than previous ones, that might be enough for the auto company to choose Panasonic. The trick is to keep manufacturing costs in check while still being able to legitimately make "green" claims. I don't think this is impossible. We see this in new products every day.

krisi
User Rank
CEO
re: Yoshida in Vegas: Can green tech save Panasonic?
krisi   1/10/2013 2:42:11 AM
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Most "green" claims Bert are fake upon close examination...besides everything claims to "green" these days so what is the point...even oil companies in Canada claim to be green

Bert22306
User Rank
CEO
re: Yoshida in Vegas: Can green tech save Panasonic?
Bert22306   1/10/2013 9:01:49 AM
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No doubt. However, that doesn't take away from the claims being a marketing strategy. Much like claims of "organic food." (The only inorganic food people can ingest in quantity is salt, but why quibble.)

selinz
User Rank
CEO
re: Yoshida in Vegas: Can green tech save Panasonic?
selinz   1/10/2013 6:53:32 PM
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I really don't think the majority of the consumer population cares whether their TV is green or not. (I define care as willing to pay 10% more). Call me a cynic. But when the law mandates, the manufacturers must follow.

krisi
User Rank
CEO
re: Yoshida in Vegas: Can green tech save Panasonic?
krisi   1/10/2013 11:43:10 PM
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Good point selinz...my observation has been that in most cases people support "green" unless they have to pay 10% more

Patk0317
User Rank
CEO
re: Yoshida in Vegas: Can green tech save Panasonic?
Patk0317   1/11/2013 3:47:39 AM
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I think this is a valid strategy in a company as diverse as Panasonic. Tsuga is making lemonade out of lemons. Air conditioners are now a commodity item. Taking their experience and applying it the EVs makes sense as there is still profit in that and even standard cars would want to integrate an air conditioning system that used less energy and thus improves gas mileage.



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