Hi, Kris. Precisely for that reason, Ambarella walked away from the smartphone market. Instead, the company discovered a segment (tiny, wireless sports cameras -- sans displays of their own -- that you can wear on your vest or helmet, for example)that takes advantage of the smartphone.
But of course, if you are saying that those tiny wearable sports cames are going to become smartphones, yes, that could be a problem.
thank you Junko...yes, if they are truly successful and wireless sport cameras are purchased in large numbers a smartphone company can integrate this in...not an easy strategy to execute, you need to stay in the niche but you don't want your niche to become too large
Using a phone as a dumb monitor is one of the best innovations I've seen in a while. You only need the display long enough to verify operation so why burden the consumer with the added cost of it. People tend to upgrade their phones every 2~3 years, but the camera should easily outlive that and still be useful. Why didn't I think of that?
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