Belkin is a terrible company with the worst product management and support.
Belkin loves to use "Rebate" trick to buy their products but customers never see their money. Once you cut and send in Serial number on box, Belkin's customers cannot return products or dump in trashcan. Customers were blind but now they can see.
Yeah, boo hoo. I swore to never buy another Belkin product after they blew me off not compensating me for the junk wireless router I bought from when they lost their big class-action lawsuit a decade ago.
They're one of three companies I'll never do business with again. Oops, four -- I just realized last night that ARCO was part of BP.
On hearing the news, my first thoughts were of the impending monopoly ... but since LinkSys and Belkin were the market leaders a few years ago (in my mind), NetGear, D-Link, Trendnet and many others have become very active. It is interesting that after the transaction Belkin will hold "only" 30% of the market. Does anyone know the market shares / ranking?
$500M paid for Linksys is pocket change compared to the $7B that Cisco paid for Scientific-Atlanta's set-top box business. I remember about a year ago there were rumors that Cisco wanted to sell that business too, but I think all they did was sell the factory in Mexico to Foxconn.
The consumer market is pretty brutal in general. Profit margin is low. In general, cosmetic drives sales. Yet, technology can't lack behind too much compared to other product of other brands.
Nonetheless, what's the benefit of selling a division worth 30% of US market? What does 30% US market translated to dollars?