well defined race Performance/Watt/$.
even if Intel leads, margins are going to come down...
Do not underestimate if Samsung playing in this market later....even though they are consumer electronics...deep pocket can do many things...
ASP disruption ahead:
“Intel is getting away with huge margins because there’s not a lot of competition, but I think we will see with more competition the prices come down as well as the power.”
--Linley Gwennap on the server CPU business
Intel won't even be able to keep the server market together, let alone enter the mobile market. It doesn't look like Intel's chips be competitive with all the different ARM SoC's coming out next year (and in quad core or higher versions).