Another ex-AMD-er that worked for both Jerry Sanders and Hector Ruiz. For Jerry, we would scale mountains and breach fire. For Hector, we would watch in disgust as he layed off employees and drove his ostentatious Hummer to work and had it watched via security cameras after it got keyed by disgruntled employees. I wonder if Hector covers his SEC insider trading scandal in his book? Does he cover his million dollar makeover of his office at Moto SPS when shedding employees? Danny1024's comments above are right on the money.
As a former AMD-er, I was saddened when Atiq Raza stepped down as President in 1999. The acquisition of NexGen (which Raza founded) in 1996 helped to push AMD ahead of Intel with the Athlon and Opteron products. It was always a "David vs. Goliath" fight, and both Jerry Sanders and Atiq Raza provided inspirational leadership. In contrast, Hector Ruiz was a completely uninspiring CEO (2004-2008). Hector was recruited by Jerry in 2000, after the AMD-Moto technology alliance. His misadventure at Globalfoundries is already mentioned in another comment.
Ditto on the pre-AMD chapters. Those were some ugly times. The most vivid memory for me, and the point where I realized I needed to work for another company, was when the sheer hubris of his "plan" was revealed at a management con-fab and I recall sitting there thinking "The Emperor wears no clothes".
It's the "Wetback" comment, dude. Everything else you wrote was in bounds: "Hector the Sector Wrector" is actually brilliant and your noting of Motorola supporting destructive policies is also appropriate. But "wetback" is totally out of place here.
The Other Tesla David Blaza5 comments I find myself going to Kickstarter and Indiegogo on a regular basis these days because they have become real innovation marketplaces. As far as I'm concerned, this is where a lot of cool ...