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TarraTarra!
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CEO
re: Apple processors: Designed differently but here to stay
TarraTarra!   2/26/2013 10:12:46 PM
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Apple probably feels that they can do better. The most succesful ARM processors come from Qualcomm and the CPUs are Qualcomm's own and not ARMs. I would also guess that the royalty associated with ARM architecture license is lower than that of an ARM CPU design.

TarraTarra!
User Rank
CEO
re: Apple processors: Designed differently but here to stay
TarraTarra!   2/26/2013 10:12:46 PM
NO RATINGS
Apple probably feels that they can do better. The most succesful ARM processors come from Qualcomm and the CPUs are Qualcomm's own and not ARMs. I would also guess that the royalty associated with ARM architecture license is lower than that of an ARM CPU design.

Katalog Stron
User Rank
Apprentice
re: Apple processors: Designed differently but here to stay
Katalog Stron   2/24/2013 8:03:31 PM
Apple is battling Samsung and others in this market and margins are crucial. Apple cannot affort to write a royalty check to Intel for each iPhone sold especially when Samsung is using it's own processor. http://www.katalogstron-seo.pl/

Katalog Stron
User Rank
Apprentice
re: Apple processors: Designed differently but here to stay
Katalog Stron   2/24/2013 8:03:31 PM
Apple is battling Samsung and others in this market and margins are crucial. Apple cannot affort to write a royalty check to Intel for each iPhone sold especially when Samsung is using it's own processor. http://www.katalogstron-seo.pl/

Katalog Stron
User Rank
Apprentice
re: Apple processors: Designed differently but here to stay
Katalog Stron   2/24/2013 8:02:24 PM
Finally, the big one: Will there be an Apple http://www.katalogstron-seo.pl/ designed GPU? Very unlikely

Katalog Stron
User Rank
Apprentice
re: Apple processors: Designed differently but here to stay
Katalog Stron   2/24/2013 8:02:24 PM
Finally, the big one: Will there be an Apple http://www.katalogstron-seo.pl/ designed GPU? Very unlikely

chipmonk0
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Manager
re: Apple processors: Designed differently but here to stay
chipmonk0   2/22/2013 6:38:29 PM
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great comments, especially since keeping all those LTE bands running increases the RF power consumption by up to 20 % and forces you to charge your 4G phone before you can get to the Happy Hour after a hard day's work. 20 nm FinFET would certainly make a diff. over TSMC's 28 nm LP and at this point Intel would probably be happy to just become THE Foundry for A7,8,.. designed by Apple rather than keep insisting on Fab-ing only their own x86 designs. Perhaps they would be happy making their own Merrifield ( x 86, 20 nm FinFET ) for high volume low priced / mid range Smartphone brands like Lenovo for emerging markets and gain new markets on the basis of price and power efficiency thanks to smaller and less leaky transistors ( the FinFETs ).

chipmonk0
User Rank
Manager
re: Apple processors: Designed differently but here to stay
chipmonk0   2/22/2013 6:38:29 PM
NO RATINGS
great comments, especially since keeping all those LTE bands running increases the RF power consumption by up to 20 % and forces you to charge your 4G phone before you can get to the Happy Hour after a hard day's work. 20 nm FinFET would certainly make a diff. over TSMC's 28 nm LP and at this point Intel would probably be happy to just become THE Foundry for A7,8,.. designed by Apple rather than keep insisting on Fab-ing only their own x86 designs. Perhaps they would be happy making their own Merrifield ( x 86, 20 nm FinFET ) for high volume low priced / mid range Smartphone brands like Lenovo for emerging markets and gain new markets on the basis of price and power efficiency thanks to smaller and less leaky transistors ( the FinFETs ).

chipmonk0
User Rank
Manager
re: Apple processors: Designed differently but here to stay
chipmonk0   2/22/2013 6:17:15 PM
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For me the only useful takeaway from this rather long article is that so far as top line Phones & Tablets are concerned, GPUs have become more important than CPUs. This sort of falls in line with Samsung's strategy as well. This means that in the foreseeable future the importance of CPUs from ARM will diminish and top OEMs like Apple and Samsung will spend more effort in tweaking their store bought GPU IPs, adding better algorithms, perhaps even hardwiring them in micro-code. That might be the game Apple would have better chance to stay ahead of Samsung - till of course the next Killer App comes along that does not need higher res. / faster Video !

chipmonk0
User Rank
Manager
re: Apple processors: Designed differently but here to stay
chipmonk0   2/22/2013 6:17:15 PM
NO RATINGS
For me the only useful takeaway from this rather long article is that so far as top line Phones & Tablets are concerned, GPUs have become more important than CPUs. This sort of falls in line with Samsung's strategy as well. This means that in the foreseeable future the importance of CPUs from ARM will diminish and top OEMs like Apple and Samsung will spend more effort in tweaking their store bought GPU IPs, adding better algorithms, perhaps even hardwiring them in micro-code. That might be the game Apple would have better chance to stay ahead of Samsung - till of course the next Killer App comes along that does not need higher res. / faster Video !

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