Embedded Systems Conference
Breaking News
Newest First | Oldest First | Threaded View
User Rank
re: Ultrabooks to the rescue?
ChipConnoisseur   2/21/2013 6:27:57 PM
I don't think ultrabooks will help the PC market recover. The decline will be much faster than even the slow growth ultrabooks may get. But ultrabooks will remain a niche market. Most consumers don't want $1000 devices, whether they are laptops are "tablets". And the latest stats show that with an average price of Windows PC's of only $450.

User Rank
re: Ultrabooks to the rescue?
joshxdr   2/21/2013 5:47:41 PM
Well said. I can remember thinking that it sure would be nice to view content on the internet without being perched at my desk in front of my PC. Then wireless LAN came around, and I was surfing with my bulky, noisy, hot laptop while lying in bed. Then tablets came around and they were exactly what I had been looking for all along. I still use my old PC for composing sending mail, doing taxes, and other "active" work. An ultrabook seems to be trying to fill both niches: passive consumption with the keyboard off, and active work with the keyboard on.

User Rank
re: Ultrabooks to the rescue?
DrQuine   2/21/2013 12:10:18 AM
The product price pyramid has been up-ended. No longer is there a simple continuum from big and cheap desktop computers to small and expensive laptops. SmartPhones, iPads, Ultrabooks, Notebooks and tablets have divided the market into many niches. The value proposition of a Ultrabook is no longer clear.

User Rank
re: Ultrabooks to the rescue?
GQQSER2   2/20/2013 10:59:19 PM
Several factors from my point of view. 1. The advancement of software we witnessed in the past that limited a computer's efficiency has seemed to slow down to the point where PC's and laptops live much longer - why upgrade? 2. Pricing for ultrabooks when there are much cheaper brand names running Intel i5 or i7 processors that consumers are very comfortable with at the moment. 3. How robust is the mechanical interface between screen and laptop body - how many cycles before my kids break it is seriously on my mind for a $1,000 device. 4. Alternatives -$300 for a standard laptop plus a $199 tablet (let's say Google Nexus 7) and I have spent half the money for an ultrabook. 5. As Bert mentioned, many mainstream, general public consumers are looking for devices for "information consumption" in a mobile way. And why wouldn't they be - they've been conditioned for this with smart phones. Unless there is some game changing feature, I am not interested in an expensive Ultrabook, unless, of course, my employer buys me one.

User Rank
re: Ultrabooks to the rescue?
Bert22306   2/20/2013 8:58:22 PM
I'd like to see what success the Surface Pro will have. Too bad that its $900 price tag seems simply too high. Cheap(er) tablets will of course outsell more useful appliances, such as laptops and notebooks. I don't know why the trade press hasn't understood this yet. They are a different animal. Tablets are more a replacement for printed media, books, magazines, newspapers, than they are a functional replacement for notebooks or laptops. The fact that many people had no choice but to use laptops to do "information consumption" previously does not change this reality, I don't think.


NASA's Orion Flight Software Production Systems Manager Darrel G. Raines joins Planet Analog Editor Steve Taranovich and Embedded.com Editor Max Maxfield to talk about embedded flight software used in Orion Spacecraft, part of NASA's Mars mission. Live radio show and live chat. Get your questions ready.
Brought to you by

Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
The LTC®4015 is a complete synchronous buck controller/ ...
The LTC®2983 measures a wide variety of temperature sensors ...
The LTC®3886 is a dual PolyPhase DC/DC synchronous ...
The LT®3042 is a high performance low dropout linear ...
Chwan-Jye Foo (C.J Foo), product marketing manager for ...
The LT®3752/LT3752-1 are current mode PWM controllers ...
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...