Design Con 2015
Breaking News
Comments
Bert22306
User Rank
CEO
re: Ultrabooks to the rescue?
Bert22306   2/20/2013 8:58:22 PM
NO RATINGS
I'd like to see what success the Surface Pro will have. Too bad that its $900 price tag seems simply too high. Cheap(er) tablets will of course outsell more useful appliances, such as laptops and notebooks. I don't know why the trade press hasn't understood this yet. They are a different animal. Tablets are more a replacement for printed media, books, magazines, newspapers, than they are a functional replacement for notebooks or laptops. The fact that many people had no choice but to use laptops to do "information consumption" previously does not change this reality, I don't think.

GQQSER2
User Rank
Rookie
re: Ultrabooks to the rescue?
GQQSER2   2/20/2013 10:59:19 PM
NO RATINGS
Several factors from my point of view. 1. The advancement of software we witnessed in the past that limited a computer's efficiency has seemed to slow down to the point where PC's and laptops live much longer - why upgrade? 2. Pricing for ultrabooks when there are much cheaper brand names running Intel i5 or i7 processors that consumers are very comfortable with at the moment. 3. How robust is the mechanical interface between screen and laptop body - how many cycles before my kids break it is seriously on my mind for a $1,000 device. 4. Alternatives -$300 for a standard laptop plus a $199 tablet (let's say Google Nexus 7) and I have spent half the money for an ultrabook. 5. As Bert mentioned, many mainstream, general public consumers are looking for devices for "information consumption" in a mobile way. And why wouldn't they be - they've been conditioned for this with smart phones. Unless there is some game changing feature, I am not interested in an expensive Ultrabook, unless, of course, my employer buys me one.

DrQuine
User Rank
CEO
re: Ultrabooks to the rescue?
DrQuine   2/21/2013 12:10:18 AM
NO RATINGS
The product price pyramid has been up-ended. No longer is there a simple continuum from big and cheap desktop computers to small and expensive laptops. SmartPhones, iPads, Ultrabooks, Notebooks and tablets have divided the market into many niches. The value proposition of a Ultrabook is no longer clear.

joshxdr
User Rank
Rookie
re: Ultrabooks to the rescue?
joshxdr   2/21/2013 5:47:41 PM
NO RATINGS
Well said. I can remember thinking that it sure would be nice to view content on the internet without being perched at my desk in front of my PC. Then wireless LAN came around, and I was surfing with my bulky, noisy, hot laptop while lying in bed. Then tablets came around and they were exactly what I had been looking for all along. I still use my old PC for composing sending mail, doing taxes, and other "active" work. An ultrabook seems to be trying to fill both niches: passive consumption with the keyboard off, and active work with the keyboard on.

ChipConnoisseur
User Rank
Rookie
re: Ultrabooks to the rescue?
ChipConnoisseur   2/21/2013 6:27:57 PM
NO RATINGS
I don't think ultrabooks will help the PC market recover. The decline will be much faster than even the slow growth ultrabooks may get. But ultrabooks will remain a niche market. Most consumers don't want $1000 devices, whether they are laptops are "tablets". And the latest stats show that with an average price of Windows PC's of only $450.



Top Comments of the Week
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
<b><a href=Betajet">

The Circle – The Future's Imperfect in the Present Tense
Betajet
5 comments
The Circle, a satirical, dystopian novel published in 2013 by San Francisco-based writer Dave Eggers, is about a large, very powerful technology company that combines aspects of Google, ...

Max Maxfield

Recommended Reads From the Engineer's Bookshelf
Max Maxfield
27 comments
I'm not sure if I read more than most folks or not, but I do I know that I spend quite a lot of time reading. I hate to be idle, so I always have a book or two somewhere about my person -- ...

Martin Rowe

Make This Engineering Museum a Reality
Martin Rowe
Post a comment
Vincent Valentine is a man on a mission. He wants to make the first house to ever have a telephone into a telephone museum. Without help, it may not happen.

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
16 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Special Video Section
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avago’s ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...
Doug Bailey, VP of marketing at Power Integrations, gives a ...
See how to ease software bring-up with DesignWare IP ...
DesignWare IP Prototyping Kits enable fast software ...
This video explores the LT3086, a new member of our LDO+ ...
In today’s modern electronic systems, the need for power ...