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Max The Magnificent
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Blogger
re: My hat's off to Toshiba
Max The Magnificent   2/22/2013 9:20:32 PM
NO RATINGS
I totally agree -- even when the product fails, they manage to squeeze the message in "When we test it with XXX it passes" followed by "when we run over it with a truck ... or when we put it through a car wash if fails" and the failure is no surprise ... but you've watched the video and seen the product and the name "Toshiba" is in your head...

IDontUseTheForumSoWhyAmIForc
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Rookie
re: My hat's off to Toshiba
IDontUseTheForumSoWhyAmIForc   2/22/2013 5:07:25 PM
NO RATINGS
It's refreshing to see that a company can portray it's products failing. So often the marketing BS only states the stunning virtues of the product. Not to mention that every company imaginable touts themselves as "The World Leader in [blank]" By showing the product failing (albeit, in extreme conditions), the viewer can better relate it to the real world. We expect it fail in those conditions but when it does manage to pass, we suddenly think "Wow, it's better than I thought ... it IS tough." Having the potential customer come to their own conclusions is way more effective than regurgitating product specs. Kudos to Toshiba. I'm willing to bet that these videos will positively impact sales.

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