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Max The Magnificent
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re: My hat's off to Toshiba
Max The Magnificent   2/22/2013 9:20:32 PM
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I totally agree -- even when the product fails, they manage to squeeze the message in "When we test it with XXX it passes" followed by "when we run over it with a truck ... or when we put it through a car wash if fails" and the failure is no surprise ... but you've watched the video and seen the product and the name "Toshiba" is in your head...

IDontUseTheForumSoWhyAmIForc
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re: My hat's off to Toshiba
IDontUseTheForumSoWhyAmIForc   2/22/2013 5:07:25 PM
NO RATINGS
It's refreshing to see that a company can portray it's products failing. So often the marketing BS only states the stunning virtues of the product. Not to mention that every company imaginable touts themselves as "The World Leader in [blank]" By showing the product failing (albeit, in extreme conditions), the viewer can better relate it to the real world. We expect it fail in those conditions but when it does manage to pass, we suddenly think "Wow, it's better than I thought ... it IS tough." Having the potential customer come to their own conclusions is way more effective than regurgitating product specs. Kudos to Toshiba. I'm willing to bet that these videos will positively impact sales.

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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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