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Max The Magnificent
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re: My hat's off to Toshiba
Max The Magnificent   2/26/2013 6:20:53 PM
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It would have to be a really big blender for a notepad (more like a cement mixer :-)

Max The Magnificent
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re: My hat's off to Toshiba
Max The Magnificent   2/26/2013 6:20:25 PM
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I've not seen that before -- very interesting - -thanks for sharing

dilbertclone
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re: My hat's off to Toshiba
dilbertclone   2/25/2013 10:12:47 PM
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Not quite as polished, but reminds me of this Digikey video a while back. http://www.youtube.com/watch?v=HxnLn79RO2E

Hughston
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re: My hat's off to Toshiba
Hughston   2/25/2013 7:57:09 PM
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I can't see these at work, but I want to know if it blends (the notorious blender test).

Max The Magnificent
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re: My hat's off to Toshiba
Max The Magnificent   2/25/2013 3:43:44 PM
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I agree -- one's first reaction is "this is a silly waste of time" but the fact that we are still talking about it would indicate otherwise

Max The Magnificent
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re: My hat's off to Toshiba
Max The Magnificent   2/25/2013 3:42:58 PM
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I'm not really a "car man" -- but I would love to see those tests -- are they on YouTube, do you think?

Max The Magnificent
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re: My hat's off to Toshiba
Max The Magnificent   2/25/2013 3:42:23 PM
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We could try that test ourselves (can you loan me your notepad?)

eewiz
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re: My hat's off to Toshiba
eewiz   2/25/2013 2:21:34 PM
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IMO. these ads are more persuasive than a portraying the products in only good light. Recent psychological studies shows that if you push too much, people tend to not believe you. http://articles.washingtonpost.com/2013-01-28/national/36587180_1_extroverts-introverts-extroversion So the people who made these ads have done their homework

jackOfManyTrades
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re: My hat's off to Toshiba
jackOfManyTrades   2/25/2013 8:12:37 AM
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You may be familar with the BBC TV programme, Top Gear (it is syndicate in dozens of countries, I understand). They did similar tests on a Toyota pickup. I can't remember them all, but I remember the penultimate test: leaving it on the beach at low tide and letting the tide come in. I also remember the last test: leaving it on the roof of a tall bulding and blowing up the building. There are two important differences, however: i) all the tests were done on the same vehicle ii) (after some minor tinkering) the Toyota pickup passed all the tests!

SteveD_Aus
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re: My hat's off to Toshiba
SteveD_Aus   2/24/2013 10:20:52 PM
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Perhaps with the electrical discharge test they could have tied it to a kite during a thunderstorm?

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In conjunction with unveiling of EE Times’ Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. One of Silicon Valley's great contributions to the world has been the demonstration of how the application of entrepreneurship and venture capital to electronics and semiconductor hardware can create wealth with developments in semiconductors, displays, design automation, MEMS and across the breadth of hardware developments. But in recent years concerns have been raised that traditional venture capital has turned its back on hardware-related startups in favor of software and Internet applications and services. Panelists from incubators join Peter Clarke in debate.
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