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eewiz
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re: Freescale eyes ARM server play
eewiz   2/28/2013 4:00:48 PM
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There are several startups/major companies in the ARM server space for a quite a while now. What's the USP that Freescale plan to offer?

asic_pal
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re: Freescale eyes ARM server play
asic_pal   2/28/2013 7:01:03 PM
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Good Question! To my knowledge there about 10 known companies working on ARM based Micro servers, I guess most likely performance per watt will be very close among all, it will be a tough market unless there is a key feature differentiation!

ChipConnoisseur
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re: Freescale eyes ARM server play
ChipConnoisseur   2/28/2013 9:06:55 PM
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Baidu has already decided to use ARM servers, although from Marvell: https://www.datacenterknowledge.com/archives/2013/02/28/baidu-deploys-marvell-arm-based-server/

daleste
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re: Freescale eyes ARM server play
daleste   3/1/2013 3:23:17 AM
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Freescale has some opportunities to grow in the server market. There are many competitors that will do their best to keep them out.

krisi
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re: Freescale eyes ARM server play
krisi   3/1/2013 3:44:29 PM
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So what are differences between these 10 or so players in the micro server market? How many use ARM license?

JeffL_2
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re: Freescale eyes ARM server play
JeffL_2   3/1/2013 5:14:12 PM
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I'm happy to see Freescale adopting the ARM ISA. One of the best outcomes would be to see Freescale merging some of their more valuable "legacy" IP with the newer architectures. IMHO one of their best features was the Time Processor Unit (TPU) which was available on the ColdFire processors and was also brought into the PowerPC uCs. If you've ever tried to write and support a complex application using the generic ARM timer you'd understand how much code development it really takes. If Freescale decides to start designing ARM uCs (and especially in it intends to de-emphasize PowerPC for these applications) it needs to seriously consider integrating TPUs into such an architecture, both for new designs and to support legacy code bases to give them a reasonable "upgrade" path.

TarraTarra!
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re: Freescale eyes ARM server play
TarraTarra!   3/1/2013 5:22:13 PM
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Every ARM 50 licensee would have their eyes on this market. Other than AMD all the existing licensees have been embedded players so they are most likely intent on retaining or expanding their market share there. The server market is a huge lucrative space that they can target if that does take off so it appears to be a low risk approach. The question on differentiation remains. In the embedded market that is in the SoC with the special accelerators etc. In the server space it is primarily about the CPU so while there will be slightly different variations to memory interfaces etc. they will most likely look alike. Which means the only differentiation will be on price - which makes the business folks at Dell/HP salivate at higher margins....

DMcCunney
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re: Freescale eyes ARM server play
DMcCunney   3/1/2013 6:20:02 PM
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This doesn't really come as a surprise. We can't know whether Freescale will succeed in the ARM server market, but they can't realistically stay *out* of it. There are too many markets Freescale would like to be in where ARM is the architecture of choice, and if they want a piece of that market they offer ARM cores.

joyhaa
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re: Freescale eyes ARM server play
joyhaa   3/3/2013 3:46:37 PM
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AMCC has been doing that for a while, shifting from PPC towards ARM-server. FSL should have started this two years ago.Any, better later than never!

help.fulguy
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re: Freescale eyes ARM server play
help.fulguy   3/4/2013 6:06:44 PM
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ARM has lost the power battle to Intel. None of the 10 ARM licensee will survive the next 4 years. They are all building this hype to get bought.

daleste
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re: Freescale eyes ARM server play
daleste   3/5/2013 1:52:23 AM
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Freescale doesn't have to worry about getting bought. Too much debt.

Dolphin7835
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re: Freescale eyes ARM server play
Dolphin7835   3/27/2013 4:01:28 AM
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IEEE Computer Society of Santa Clara Valley presents on April 9th "New ARM Architectures for Servers: 64 bit, Virtualization, and Energy Efficiency" Speaker: Lakshmi Mandyam, Director of Server Systems and Ecosystem, ARM Time: 6:30 PM (PT) Networking/Refreshments, 7:00 PM Presentation Free, registration: http://sites.ieee.org/scv-cs/archives/new-arm-architectures-for-servers Location: webcast (simulcast and on-demand), Cadence / Bldg 10, 2655 Seely Ave, San Jose, CA



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