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Davetech0
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re: Cisco sees $14 trillion opportunity in IoT
Davetech0   3/15/2013 4:50:25 PM
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The money won't be in the hardware, it'll be in the services provided. I could see home monitoring subscriptions (like your alarm system today). Equipment service contracts. Cloud computing services to aggregate multiple sensor outputs and perform the necessary calculations that the low power sensors would not be capable of. Definitely a solution looking for a problem, but if there is enough marketing hype, the problem will eventually be perceived.

Duane Benson
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re: Cisco sees $14 trillion opportunity in IoT
Duane Benson   3/15/2013 3:36:09 PM
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I don't know that I could get behind such a pie-in-the-sky prediction as $14 trillion without some sound evidence to back it up. No question about it, though. It will be a huge market with a huge impact on just about everything. There will be plenty of $2.00 or $0.50 mini systems in flower pots, cat collars, greeting cards and pretty much everything else. But, as Mark stated, much of that probably won't be made by Cisco. A good deal of it will be assembled in some distant no-name factory where labor is cheap.

old account Frank Eory
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re: Cisco sees $14 trillion opportunity in IoT
old account Frank Eory   3/15/2013 3:25:46 PM
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Even if 50 billion devices by 2020 is a reasonable prediction, to generate $14.4 trillion in sales means an ASP of $288 per device. Move the decimal place one position to the left and then the 50B unit volume might actually happen.

woohoo
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re: Cisco sees $14 trillion opportunity in IoT
woohoo   3/15/2013 3:20:11 PM
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$14 trillion mentioned twice.. that cant be true.. you can be optimistic in your projections, but this is plain insane.. maybe its the Zimbabwean dollar.. :)

eewiz
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re: Cisco sees $14 trillion opportunity in IoT
eewiz   3/15/2013 5:04:41 AM
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14 trillion!! Is there that much money around us waiting to be spent on IOT? Many of world's problems could be solved in an instant with that amount. I suspect, they meant to say billion not trillion!

markhahn0
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re: Cisco sees $14 trillion opportunity in IoT
markhahn0   3/15/2013 4:12:52 AM
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yeah, I'll believe it when I see it: Cisco heavily involved in low-margin products. Can you think of any company less culturally suited to being the $2 sensor in my flowerpot, or the fitbit/tracker in my cat's collar.

rick merritt
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re: Cisco sees $14 trillion opportunity in IoT
rick merritt   3/14/2013 9:28:49 PM
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Well, now that the hype has crested at $14.4 trillion, we can all start knocking IoT as NOT the next big thing ;-)

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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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