236$ BOM and the phone is sold for ~600$. Theres a lot of room for other Asian vendors, to simply compete on price. I feel in another 3-5 years ASP of a top smartphone like this will drop to 300$. Already Nexus 4 and Xiaomi(top brand in china) are being sold for ~300$
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.