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eewiz
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CEO
re: Samsung Galaxy S4 BoM pegged at $236
eewiz   3/21/2013 3:58:54 AM
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236$ BOM and the phone is sold for ~600$. Theres a lot of room for other Asian vendors, to simply compete on price. I feel in another 3-5 years ASP of a top smartphone like this will drop to 300$. Already Nexus 4 and Xiaomi(top brand in china) are being sold for ~300$

tangey
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Rookie
re: Samsung Galaxy S4 BoM pegged at $236
tangey   3/21/2013 3:17:02 PM
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Samsung CE is paying 50% more for an Soc from its own group, than it is from a 3rd party ? Question is, why bother ?

Dave1010101
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Rookie
re: Samsung Galaxy S4 BoM pegged at $236
Dave1010101   3/21/2013 4:09:13 PM
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Broken link on the "large image" of chart

CommonSense1
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Rookie
re: Samsung Galaxy S4 BoM pegged at $236
CommonSense1   3/21/2013 6:18:10 PM
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Link is still broken.

m00nshine
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Manager
re: Samsung Galaxy S4 BoM pegged at $236
m00nshine   3/21/2013 7:29:29 PM
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Better question is at vertically integrated company, what is true BOM cost when supplying to yourself?

cordovan66
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re: Samsung Galaxy S4 BoM pegged at $236
cordovan66   3/21/2013 7:50:41 PM
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Regarding the broken link, remove the trailing period to make it work.

docdivakar
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CEO
re: Samsung Galaxy S4 BoM pegged at $236
docdivakar   3/21/2013 10:35:47 PM
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There is also the dealer / major distributor margin that must be factored in to the $600 list price tag. My guess is that Samsung will probably see a healthy margin over the scrubbed BOM/COGS but it won't be 150%. MP Divakar

docdivakar
User Rank
CEO
re: Samsung Galaxy S4 BoM pegged at $236
docdivakar   3/21/2013 10:37:08 PM
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Nice catch! It worked...

GeeKv2
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Manager
re: Samsung Galaxy S4 BoM pegged at $236
GeeKv2   3/22/2013 8:29:27 AM
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Why is the thumbnail pic of the HTC One? Come on EEtimes, you are better than this.

woohoo
User Rank
Rookie
re: Samsung Galaxy S4 BoM pegged at $236
woohoo   3/22/2013 10:40:09 AM
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236$ BOM and the phone is sold for ~600$. Who will account for all the R&D, marketing, distribution costs?? Surely, after all the court battles Sammy is no longer going to rely on just mimicking features. I agree that 600 is a tad too much but people are happy to pay then why not? Do Appl have exclusive rights to be the only rip-off allowed in this world?

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