236$ BOM and the phone is sold for ~600$. Theres a lot of room for other Asian vendors, to simply compete on price. I feel in another 3-5 years ASP of a top smartphone like this will drop to 300$. Already Nexus 4 and Xiaomi(top brand in china) are being sold for ~300$
There is also the dealer / major distributor margin that must be factored in to the $600 list price tag. My guess is that Samsung will probably see a healthy margin over the scrubbed BOM/COGS but it won't be 150%.
236$ BOM and the phone is sold for ~600$. Who will account for all the R&D, marketing, distribution costs?? Surely, after all the court battles Sammy is no longer going to rely on just mimicking features. I agree that 600 is a tad too much but people are happy to pay then why not? Do Appl have exclusive rights to be the only rip-off allowed in this world?
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