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eewiz
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re: Samsung Galaxy S4 BoM pegged at $236
eewiz   3/21/2013 3:58:54 AM
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236$ BOM and the phone is sold for ~600$. Theres a lot of room for other Asian vendors, to simply compete on price. I feel in another 3-5 years ASP of a top smartphone like this will drop to 300$. Already Nexus 4 and Xiaomi(top brand in china) are being sold for ~300$

docdivakar
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re: Samsung Galaxy S4 BoM pegged at $236
docdivakar   3/21/2013 10:35:47 PM
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There is also the dealer / major distributor margin that must be factored in to the $600 list price tag. My guess is that Samsung will probably see a healthy margin over the scrubbed BOM/COGS but it won't be 150%. MP Divakar

woohoo
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re: Samsung Galaxy S4 BoM pegged at $236
woohoo   3/22/2013 10:40:09 AM
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236$ BOM and the phone is sold for ~600$. Who will account for all the R&D, marketing, distribution costs?? Surely, after all the court battles Sammy is no longer going to rely on just mimicking features. I agree that 600 is a tad too much but people are happy to pay then why not? Do Appl have exclusive rights to be the only rip-off allowed in this world?

eewiz
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re: Samsung Galaxy S4 BoM pegged at $236
eewiz   3/22/2013 12:25:05 PM
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@woohoo. In the new world you cant make money in hardware unless you are super innovative. Yes Apple and samsung are in that category for now. But like any other industy, once the smartphone industry matures(ie becomes like todays notebook industry) you cant command a premium price, unless you have something super unique. Now, at the rate current rate of innovation in this industry, it isnt very far IMO. Also in another 1-2 years Amazon is going to release a smartphone(an educated guess) which does pretty much everything that sammy does for ~250$, they will make money out of the phone primarly from services and selling the devices at cost. Already if you check Xiaomi/Google Nexus handset, it is pretty much up there with sammy for 300$. Apple still has a distant chance of its uniqueness in OS. But their volumes may not be sustainable too.

tangey
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re: Samsung Galaxy S4 BoM pegged at $236
tangey   3/21/2013 3:17:02 PM
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Samsung CE is paying 50% more for an Soc from its own group, than it is from a 3rd party ? Question is, why bother ?

m00nshine
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re: Samsung Galaxy S4 BoM pegged at $236
m00nshine   3/21/2013 7:29:29 PM
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Better question is at vertically integrated company, what is true BOM cost when supplying to yourself?

Dave1010101
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re: Samsung Galaxy S4 BoM pegged at $236
Dave1010101   3/21/2013 4:09:13 PM
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Broken link on the "large image" of chart

CommonSense1
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re: Samsung Galaxy S4 BoM pegged at $236
CommonSense1   3/21/2013 6:18:10 PM
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Link is still broken.

cordovan66
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re: Samsung Galaxy S4 BoM pegged at $236
cordovan66   3/21/2013 7:50:41 PM
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Regarding the broken link, remove the trailing period to make it work.

docdivakar
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re: Samsung Galaxy S4 BoM pegged at $236
docdivakar   3/21/2013 10:37:08 PM
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Nice catch! It worked...

GeeKv2
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re: Samsung Galaxy S4 BoM pegged at $236
GeeKv2   3/22/2013 8:29:27 AM
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Why is the thumbnail pic of the HTC One? Come on EEtimes, you are better than this.

eewiz
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re: Samsung Galaxy S4 BoM pegged at $236
eewiz   3/22/2013 12:15:42 PM
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haha yeah. I too thought the same :)

GeLy-MyOtherRideIsABMWS1000RRScooter
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re: Samsung Galaxy S4 BoM pegged at $236
GeLy-MyOtherRideIsABMWS1000RRScooter   3/22/2013 3:30:23 PM
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What's amazing is that they can build it at $8.50. I'll gladly pay $600+ or whatever for awesome tech stuff, than spend this $ at a couples of Vikings game.

selinz
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re: Samsung Galaxy S4 BoM pegged at $236
selinz   3/23/2013 3:55:03 PM
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I still find it amazing that I can go to Fry's (or whereever) and find a laptop for less than $300! But in fairness, the laptop at that price is not 1080p. But that includes a MS operating system, etc. Samsung is as good as anyone at dropping the price until sales meet production capacity and I suspect that they will do the same here...

fatihsim
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re: Samsung Galaxy S4 BoM pegged at $236
fatihsim   3/24/2013 12:14:53 PM
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Now, at the rate current rate of innovation in this industry, it isnt very far IMO. Also in another 1-2 years Amazon is going to release a smartphone(an educated guess) which does pretty much everything that sammy does for ~250$, they will make money out of the phone primarly from services and selling the devices at cost. http://www.medikalurunler.com Already if you check Xiaomi/Google Nexus handset, it is pretty much up there with sammy for 300$. Apple still has a distant chance of its uniqueness in OS. But their volumes may not be sustainable too.

eewiz
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re: Samsung Galaxy S4 BoM pegged at $236
eewiz   3/25/2013 4:12:03 AM
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wt? robot trolls copy user comments and insert ad links for SEO!



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