There are incredible energy saving user interface lessons to be gained from good hybrid car gas consumption displays. Driving my Honda Civic Hybrid becomes the ultimate energy game: saving money, beating personal records, and building upon previous accomplishments. A digital display reports lifetime mpg (48.8 for 100,000 miles in my case) while the bar graph reports current instantaneous consumption. It becomes an unconscious biofeedback process: when the bar retreats to the left (bad MPG), lift the gas pedal foot to reduce gas consumption. A functional display like that makes it possible to save energy without even thinking about it.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.