Currently Samsung shares 10% advertisement profit from Google ,but wants more. So Samsung hired many engineers from Russia and India in south Korea to develop their software systems these years, even invest some APP companies. It is a paradox that Samsung drop their BADA system before, but create new software system. Samsung has a big trouble strategy to foundry for other brand company likes Apple, but also develop their brand product as Apple competitor then lose Apple orders finally. Now software faces same situation and will happen again. Maybe we can see Samdroid (Samsung + Android) system in near future.
Let me give an example. Most of us now are dealing with taxes. Some taxcut software companies have Android and iPhone apps. They probably also have a small staff. But writing an app is not enough--you also have to support it. Writing an iPhone and Android app covers probably 95% or more of the market.
Assuming your software staff is fully busy, are you going to hire another software person to port the app to Tizen and to support it? How many sales will you get? More often than not it isn't going to happen. And people shopping for a phone are going to notice that most of the apps they'd be interested in will say iPhone and Android (if they even support both!) A few might even mention Microsoft. Would you buy a Tizen phone?
Smartphones are not self-contained like the phones of old. What people want now is to be able to run apps--not necessarily the apps developed by Samsung. I, as with most people, have some specific apps that I would have a hard time living without.
If Tizen is Linux based and will run Android apps, wouldn't that make it just a repackaged Android?
If it is very different from Android, but has added code to be able to run Android apps, then, like the Blackberry, it won't run a lot of Android apps well or at all. Are they planning to have a Tizen appstore? Do they think 100s of thousands of app developers are going to develop for Tizen? Heck even Microsoft is having problems getting developers to write apps for their phone, what chance does Tizen have?
All I can say is good luck.
I would think that is makes a lot of sense for Samsung to play in as many arenas as possible. Who knows what the long term will hold for the various OSes. If they can make a product that has the right features, performance, and cost it just makes sense to invest. While I do see the wisdom of sticking with what is working, I have to say if you are not looking forward you risk being left behind. Samsung should play the market and try any/all combinations that make business sense.
I can't dispute Samsung's strategy, however I don't see it being at all like Apple's, as the article says. There's a certain logic for a manufacturer of smart phones to *refrain* from becoming religiously tied to one OS, to one CPU, or any such self-imposed limitation. Samsung wants to sell smart phones, not religion.
Apple controls by exclusivity of its OS. Samsung does the opposite. Use as many OSs as make sense for the application, and become a strong or dominant player in all of them. This prevents third parties from being able to have undue leverage against Samsung. It's a good strategy.
Well I would advise Samsung to fix the laggy TouchWiz UI overlay first before doing an OS. HW and SW are totally different ball games. So I have my doubts about Samsung making it anywhere with Tizen in the near future. If they could somehow make Android apps work on Tizen, like what BB did.. that will be good start.