Design Con 2015
Breaking News
Comments
TarraTarra!
User Rank
CEO
re: Yoshida in China: What Imagination must do next
TarraTarra!   4/15/2013 5:23:21 AM
NO RATINGS
That Imagination decided to cut the MIPS sales team is not surprising. Marketing and Sales are usually the first to be let go from the acquired company. The challenge that Imagination will face is that eventhough they may be right in predicting that in due time most (still not all) applications will be not be platform specific, there will not be too many takers. Who would want to risk their android phones from not running a few apps. I cannot imagine (pun un-intended) the magic-code being as optimal as the ARM code. The other challenge will be the variety of battle-hardended silicon available from the likes of qualcomm, samsung, apple, nVidia with ARM. Can imagination really imagine (pun intended) developing silicon that can out-perform and compete with those companies. All this while ARM continues to deliver on its roadmap. I feel nostalgic for MiPs but I still don't see them winning in this space.

rick merritt
User Rank
Author
re: Yoshida in China: What Imagination must do next
rick merritt   4/17/2013 11:34:08 PM
NO RATINGS
In a talk today a Qualcomm sr. engineer said the Q uses LLVM as part of its hetero SoC programming tool kit.



Most Recent Comments
Top Comments of the Week
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Tired Old iPad 2 vs. Shiny New iPad Air 2
Max Maxfield
8 comments
I remember when the first iPad came out deep in the mists of time we used to call 2010. Actually, that's only four years ago, but it seems like a lifetime away -- I mean; can you remember ...

<b><a href=Betajet">

The Circle – The Future's Imperfect in the Present Tense
Betajet
5 comments
The Circle, a satirical, dystopian novel published in 2013 by San Francisco-based writer Dave Eggers, is about a large, very powerful technology company that combines aspects of Google, ...

Martin Rowe

Make This Engineering Museum a Reality
Martin Rowe
Post a comment
Vincent Valentine is a man on a mission. He wants to make the first house to ever have a telephone into a telephone museum. Without help, it may not happen.

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
16 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Special Video Section
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avago’s ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...
Doug Bailey, VP of marketing at Power Integrations, gives a ...
See how to ease software bring-up with DesignWare IP ...
DesignWare IP Prototyping Kits enable fast software ...
This video explores the LT3086, a new member of our LDO+ ...
In today’s modern electronic systems, the need for power ...