I would rather they just picked a new name for the company. Reviving an old brand that has no relationship to the new company just implies aspects of the company that don't exist. Emerson and Packard Bell radios and a few others have done this in the consumer electronics industry. It, in my opinion, gives false brand value.
The car sounds interesting and looks pretty sharp. I think they've done a good job in targeting. As a "toy", it will likely be more successful than if it were trying to replace an ordinary family car. People buying it as such don't have to worry about commuter range and can plan their outings based on the limits of the car.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.