I would rather they just picked a new name for the company. Reviving an old brand that has no relationship to the new company just implies aspects of the company that don't exist. Emerson and Packard Bell radios and a few others have done this in the consumer electronics industry. It, in my opinion, gives false brand value.
The car sounds interesting and looks pretty sharp. I think they've done a good job in targeting. As a "toy", it will likely be more successful than if it were trying to replace an ordinary family car. People buying it as such don't have to worry about commuter range and can plan their outings based on the limits of the car.
Drones are, in essence, flying autonomous vehicles. Pros and cons surrounding drones today might well foreshadow the debate over the development of self-driving cars. In the context of a strongly regulated aviation industry, "self-flying" drones pose a fresh challenge. How safe is it to fly drones in different environments? Should drones be required for visual line of sight – as are piloted airplanes? Join EE Times' Junko Yoshida as she moderates a panel of drone experts.