ASML remains very much a one trick pony, incredibly vulnerable to "black swan" innovation a la Clayton Christiansen. They have basically a single product, serving a single market, without meaningful competition. This circumstance virtually always produces corporate arrogance and hubris, and a complacency which resists change. Neither Eric, Peter, or Martin, while competent, seem sufficiently unique or imaginative to resist this misleadingly comfortable environment. ASML desperately needs new products, new technologies, and/or new markets.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.