ASML remains very much a one trick pony, incredibly vulnerable to "black swan" innovation a la Clayton Christiansen. They have basically a single product, serving a single market, without meaningful competition. This circumstance virtually always produces corporate arrogance and hubris, and a complacency which resists change. Neither Eric, Peter, or Martin, while competent, seem sufficiently unique or imaginative to resist this misleadingly comfortable environment. ASML desperately needs new products, new technologies, and/or new markets.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.