Life isn't fair and the legal system is a leading example.
I'm sure the Google TOS list their corporate liability explicitly although I'm sure the vast majority never actually read it and you almost have to be a lawyer to understand it.
Those are the rules we live under, if you want to comit a really big crime, incorporate.
The only way to hold large groups of people accountable is to hold their leaders accountable. I learned this as a 17 year old cadet at the US Air Force Academy.
If you want to avoid the problems of moral hazard and lack of personal accountability in our economic system, then you should hold the owners (i.e. board members) and managers (i.e. CEOs) of companies accountable for crimes committed under their watch. Having a CEO write a book about his 5 years in the general population at Folsom will be a heck of a deterrent when people are tempted to lie in accounting statements, steal data or trade secrets, etc.
The Other Tesla David Blaza5 comments I find myself going to Kickstarter and Indiegogo on a regular basis these days because they have become real innovation marketplaces. As far as I'm concerned, this is where a lot of cool ...