I think most are still underestimating the cost pressure Mediatek, Rockchip, Allwinner and etc. are going to bring to the smartphone and tablet computing market.
Market for these post pc devices will not play out like pc's (where a dominate vendor like Intel can charge $ 100-200 for a CPU). Margins will be brutal.
This trend will have Important ramifications for entire semiconductor market.
Price is one crucial element to profit. Another is cost.
If you have any contact from within Qualcomm, see if you can get a rough quote of their Fab cycle time from their foundries. You'll be amazed!!!
Qualcomm sure has great products. But without their pattern loyalty income, I doubt the chipset is make the level of profit it should to stay competitive in long term. Qualcomm needs to sort out issues in their supply chain operations.