With Renee's background in s/w more than chips and Brian's background in manufacturing I wonder if the hidden strategy is to move up the food-chain towards complete software based solutions with the fab operations being opened up to others.
That might be a recognition of the dog-eat-dog world of semiconductors where it is getting harder to sustain a high margin business.
Since its takeover by an UK owned media group, EE Times has become a peddler of puff pieces like the one above by various Brits. I sure hope that the US semiconductor industry itself will not suffer the same fate ( surreptitious takever & degradation ) as EE Times. One of the veteran tech journalists that EE Times got rid of after the UK takeover is Mark Lapedus who I always liked for his thorough technical analyses rather than serving as just a Megaphone for ARM. He now writes for Semiconductor Mfg. & Design.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.