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Wobbly
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CEO
re: Yoshida in Japan: Sony no longer an electronics company
Wobbly   5/10/2013 5:20:35 PM
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Their camera sensor development has been phenomenal. Sony makes the sensor in the Pentax K5, and that is a beautiful imaging chip.

junko.yoshida
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Blogger
re: Yoshida in Japan: Sony no longer an electronics company
junko.yoshida   5/10/2013 5:19:02 PM
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I agree. Especially, Sony's CMOS image sensor is a key contributor to Sony's operating income, listed above, as "device." Sony's digital cameras are also getting good reviews. Details of what Sony has got are listed here: http://www.eetimes.com/electronics-news/4408227/Slideshow--9-technologies-that-still-make-a-Sony-a-Sony

waller
User Rank
Rookie
re: Yoshida in Japan: Sony no longer an electronics company
waller   5/10/2013 4:44:49 PM
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Has ANYONE taken notice of their Alpha and NEX cameras? They have redefined expectations in the market and wowed reviewers. They are even churning-out (superior) full-frame CMOS sensors for Nikon. In that market they were a nobody. Now Canon, Nikon, Fuji AND Samsung are playing catch-up. Just sayin.

EVVJSK
User Rank
Manager
re: Yoshida in Japan: Sony no longer an electronics company
EVVJSK   5/10/2013 3:57:20 PM
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Sometimes a company has to consolidate out a bit and redefine core focus before it can set out again with a purpose. Seems like the first half of that mission has been accomplished, now do they have the staff,drive, and leadership to go out and innovate again ? Gotta think that renewable energy, fuel cells, etc... would be a good target market for them if they still have the engineers and scientists to do some innovation.

cander111
User Rank
Rookie
re: Yoshida in Japan: Sony no longer an electronics company
cander111   5/10/2013 3:53:11 PM
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Sony lost it's way in the same sense that other Japanese companies did. They allowed tenure to rule all levels of management. The key young people left, assuming they ever would work at a Japanese multinational in the first place. As an American who was at a Japanese sub in the US (before I knew better), the problems were painfully obvious. The Japanese nationals fell into two columns - A. Those who loved the US because they could shop/golf to there heart's content and B. Ladder -climbing gamesmen who confused long hours with innovative work. The Americans employees were generally people who could not get jobs at any decent US company or were in retirement-on-the-job mode. Just kowtowed to the Japanese managers and collected their pay. There seemed to be no sense of business. If a product was failing in the market, it was not polite to say so. If a manager was inept or incompetent, there was not effort to fix the problem. What is sad is that the businesses build from essentially nothing after WWII were allowed to collapse.

sprite0022
User Rank
Manager
re: Yoshida in Japan: Sony no longer an electronics company
sprite0022   5/10/2013 7:46:16 AM
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seems it's engineering team is too old to catch up on anything. well, just let it sink then.

eewiz
User Rank
CEO
re: Yoshida in Japan: Sony no longer an electronics company
eewiz   5/9/2013 6:01:51 PM
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For a while I thought they have really rebounded...the revenues from asset sale cant be counted. " It generates most of its profits from its financial services company (Sony-Finance), which sells life insurances and credit cards in Japan" interesting.. I never knew Sony was into selling financial services. The lack of focus is killing Sony Electronics.. too many products. none blockbuster , maybe except playstation.

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