Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
BrianBailey
User Rank
Author
re: What will the IP landscape look like in the future
BrianBailey   5/16/2013 6:39:12 PM
NO RATINGS
Jacek Hanke, Piotr Kandora, Tomasz Krzyzak from Digital Core Design There’s no question that we see consolidation process and the bigger, mostly EDA companies are buying relative smaller 3rd party IP Core vendors. So does the future belong to “800-pound Gorilla”? We daresay not, at least not now. Looking back from the perspective of the company like ours, when we launched our business in 1999, the IP business was mostly a bunch of small startups. But during these years the market has verified most of them and only reliable and innovative were left in business. Of course there are and will be new startups offering IPs, but if their strategy is based only at price dumping, we don’t think they will thrive to stay alive. The only chance, both for new and old players is innovation and robustness. Does it worth to save couple of thousands USD on IP license, when you work on million dollar project? Of course not. The EDA companies know that and that’s the answer to observed acquisitions. On the other hand, highly specialized, reliable 3rd party IP Core vendors are doing more than fine. Many years of experience, innovative solutions and silicon proven IPs are their key to success. So in this case, "the bigger, the better" is not always true in IP market. Many times stuff from the 800-pound Gorilla IP vendors is not as much innovative and reliable as from smaller, but highly specialized IP providers. There’s also second important issue – time to market. Big companies, not only corporations, suffer many times from inertia and hampered decision making. That’s why many projects can be mastered much faster and better by independent IP Core vendor. Just let's take as an example, which company has the most advanced IP solutions eg in 8051? The DQ80251 is a good example that acquisition is not the only way…



Radio
NEXT UPCOMING BROADCAST

As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.
Flash Poll
Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
The LTC®4015 is a complete synchronous buck controller/ ...
10:35
The LT®3042 is a high performance low dropout linear ...
Chwan-Jye Foo (C.J Foo), product marketing manager for ...
The LT®3752/LT3752-1 are current mode PWM controllers ...
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...