I used to feel that way -- maybe 30 years ago. According to Wiktionary, the classic circus term is "dated" and the modern tech meaning, while colloquial, is more prevalent. Words change their meaning over time, sometimes by 180 degrees.
I was amused to read that "geek" is related to the Dutch word "gekkie" (silly person) which is used affectionately. We immediately note that "gekkie" rhymes with "trekkie".
When I was in high school, it was before the microcomputer revolution and techies were social outcasts, almost like sideshow freaks. I see the modern ascent of "geek" as compensation for those years.
By the way, I like your suit. It reminds me of Tyrone Power in "Nightmare Alley", an excellent but very bleak 1947 film noir that features the archaic use of "geek".
Actually one of the said Tech support guys corrected me. It's PEBKAC - Problem Exists Between Keyboard And Chair. I think the fact that it's not a real word gives it more "Geek cred" - but hey, whatever turns you on....
@Nicholas: Yes, Geek was not a "term of endearment" when it first started being used. But what better way to turn the tables on the "Geek bashers" than to make being a geek cool?
Words change in meaning over time and I don't think "Geek" has the offensiveness now that you ascribe to it.
I've always been mad keen on electronics and probably a bit socially inept along with it. But being able to laugh a bit at yourself, as many posters above have, gets you a long way. Lighten up a bit, it won't hurt.
I can't begin the express how much I dislike the epithet 'Geek'.
This word comes from English dialect geek, geck: fool, freak. In the 19th century, in North-America, the term geek referred to a freak in a circus side-show.
To combine this word with 'Pride day' insinuates into the insult that these social pariahs should perhaps aspire to feel some self-worth, despite their obvious 'deviancy'.
As a professional chartered engineer and business owner, I find this insult nauseating.
The name 'Geek Pride Day' patronises the most intelligent, numerate, creative, and productive members of society.
I am aware that some engineers have adopted the term 'Geek' (out of ignorance of the word's meaning), however, this does not prevent the term from being grossly offensive.
Atmel, get some respect for your customers, and pursue your marketing in a different way.