At a first glance it seems that way. It could be that Logitech's internal product roadmap had identified these but did not act on it for multiple reasons -expediency, R&D budget, resources in-house, etc. Nevertheless, it makes sense for Logitech to do the acquisition.
Sounds like a new R&D model: let innovators battle in the Kickstarter arena and buy the winners. Much cheaper than in-house R&D. While you lose the ability to drive the direction of R&D, most companies are not very good at that anyway (it is hard to know where you want to go).
Great news for the startup and Logitech. Sad that innovation and new design has been pushed into the realm of KickStarter instead of companies realizing the value of having R & D shops in house and giving employees enough time to be innovative. Google (and a lot of other companies) USED to be a prime example of this. Now, not so much.
From Logitech's point of view they are not just getting a pair of designers, they are getting designers who have a grasp of marketing and the importance of brand. Launching and running a Kickstarter campaign is not easy, you need to push the story hard to get the PR and market the page as much as you can. Good for them though!
I would think that if the product/company were a winner that Logitech made a smart move buying early. If they had waited and the company sales took off it may have been too late or too expensive. Maybe it was just a "let's nip this in the bud" move on Logitech's part? In any event, nice story with a happy ending for the little company that could (and did).
Quite a story: Kickstarter provides visibility to an innovative start-up, consumers provide a vote of confidence with their wallets, and Logitech buys the start-up before the market evaluation explodes (and venture funding seeks a big payback). Much faster and much less complicated than a traditional corporate launch.
This would be sort of acquihire... than an acquisition. That iphone stand, even though is good, is nothing that logitech cant do by themselves, if they wanted to.. They might be finding it difficult to hire good designers, so just paid a couple of millions to hire the 2 men team.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.