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eewiz
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CEO
re: Kickstarter startup kicked upstairs to Logitech
eewiz   6/6/2013 6:45:27 PM
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This would be sort of acquihire... than an acquisition. That iphone stand, even though is good, is nothing that logitech cant do by themselves, if they wanted to.. They might be finding it difficult to hire good designers, so just paid a couple of millions to hire the 2 men team.

DrQuine
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CEO
re: Kickstarter startup kicked upstairs to Logitech
DrQuine   6/7/2013 1:28:22 AM
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Quite a story: Kickstarter provides visibility to an innovative start-up, consumers provide a vote of confidence with their wallets, and Logitech buys the start-up before the market evaluation explodes (and venture funding seeks a big payback). Much faster and much less complicated than a traditional corporate launch.

Robotics Developer
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Rookie
re: Kickstarter startup kicked upstairs to Logitech
Robotics Developer   6/7/2013 3:10:58 AM
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I would think that if the product/company were a winner that Logitech made a smart move buying early. If they had waited and the company sales took off it may have been too late or too expensive. Maybe it was just a "let's nip this in the bud" move on Logitech's part? In any event, nice story with a happy ending for the little company that could (and did).

SimonBarker
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Manager
re: Kickstarter startup kicked upstairs to Logitech
SimonBarker   6/7/2013 8:05:04 AM
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From Logitech's point of view they are not just getting a pair of designers, they are getting designers who have a grasp of marketing and the importance of brand. Launching and running a Kickstarter campaign is not easy, you need to push the story hard to get the PR and market the page as much as you can. Good for them though!

EVVJSK0
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Manager
re: Kickstarter startup kicked upstairs to Logitech
EVVJSK0   6/7/2013 6:05:52 PM
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Great news for the startup and Logitech. Sad that innovation and new design has been pushed into the realm of KickStarter instead of companies realizing the value of having R & D shops in house and giving employees enough time to be innovative. Google (and a lot of other companies) USED to be a prime example of this. Now, not so much.

DrQuine
User Rank
CEO
re: Kickstarter startup kicked upstairs to Logitech
DrQuine   6/10/2013 12:52:08 AM
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Sounds like a new R&D model: let innovators battle in the Kickstarter arena and buy the winners. Much cheaper than in-house R&D. While you lose the ability to drive the direction of R&D, most companies are not very good at that anyway (it is hard to know where you want to go).

resistion
User Rank
CEO
re: Kickstarter startup kicked upstairs to Logitech
resistion   6/11/2013 5:04:41 AM
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Eventually the Kickstarter system will be rigged by some hackers paid by big companies.

kjdsfkjdshfkdshfvc
User Rank
Rookie
re: Kickstarter startup kicked upstairs to Logitech
kjdsfkjdshfkdshfvc   6/11/2013 5:32:56 PM
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It involves iDevices, I'm out. http://bit.ly/IC4m9t

docdivakar
User Rank
CEO
re: Kickstarter startup kicked upstairs to Logitech
docdivakar   6/17/2013 8:18:47 PM
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At a first glance it seems that way. It could be that Logitech's internal product roadmap had identified these but did not act on it for multiple reasons -expediency, R&D budget, resources in-house, etc. Nevertheless, it makes sense for Logitech to do the acquisition. MP Divakar



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