Breaking News
Comments
Newest First | Oldest First | Threaded View
Roger3
User Rank
Author
re: Nvidia to license graphics IP to other chip vendors
Roger3   6/21/2013 10:36:25 AM
NO RATINGS
Smart strategic move !!!! This will create a big competition in the MPU+GPU Market. Just one example, Broadcom may have competitors for the Raspberry Pi,or the proliferation of other gaming platforms.

davidmct
User Rank
Author
re: Nvidia to license graphics IP to other chip vendors
davidmct   6/20/2013 9:58:01 AM
NO RATINGS
Licencing IP is not without cost. It'll require a new mindset, R&D effort to productise (as IP) and also support infrastructure which shouldn't be underestimated.

JimMcGregor
User Rank
Author
re: Nvidia to license graphics IP to other chip vendors
JimMcGregor   6/19/2013 10:39:51 PM
NO RATINGS
You are correct Rick. NVIDIA indicates that a key reason they are adopting this business model is to allow others to pursue these and other custom opportunities because it can be a very difficult business. It also allows NVIDIA to focus on key markets for GPUs and Tegra.

rick merritt
User Rank
Author
re: Nvidia to license graphics IP to other chip vendors
rick merritt   6/19/2013 10:03:20 PM
NO RATINGS
Here's an excerpt from a report by Ross Seymore, analyst for of Deutsche Bank: Quote: NVDA’s attempts to monetize this IP in its own mobile chips (Tegra)... has not delivered a significant return on investment due to hyper competition among tablet/smartphone SoC vendors. The royalty model appears better suited to the tablet/smartphone SoC market. NVDA’s move is also a tacit admission that generating a meaningful return on investment is very challenging for fabless ARM SoC vendors. Given fabless vendors do not control their own costs and source key IP from others, there are very few barriers to entry or opportunity to differentiate. A direct illustration of this trend can be seen in Chinese vendors such as Rockchip and Allwinner rapidly gaining share and putting downward pressure on ASPs as they operate on much lower margins than US peers. End quote.

rick merritt
User Rank
Author
re: Nvidia to license graphics IP to other chip vendors
rick merritt   6/19/2013 7:47:45 PM
NO RATINGS
Interestingly, the next Microsoft, Sony and Nintedo consoles all use competing Radeon graphics chips from AMD. This news takes some of the heat of the fact Nvidia just lost some big licensing deals for Kepler.

JimMcGregor
User Rank
Author
re: Nvidia to license graphics IP to other chip vendors
JimMcGregor   6/19/2013 5:59:47 PM
NO RATINGS
This is a good point, but with a high number of start-ups in emerging regions, particularly china, and a plethora of new applications in the internet of things, there is room for both. It's also important to note that NVIDIA is shipping products for mobile and automotive applications, so they are not giving up the bank or on the future of Tegra. The real questions are: how far with vertical integration go and can 3rd party IP or SoC vendors find a way to capitalize on the trend if it continues?

US Made
User Rank
Author
re: Nvidia to license graphics IP to other chip vendors
US Made   6/19/2013 4:48:46 PM
NO RATINGS
IP business is difficult, this is repeat of SGI and MIPS. Unless IP is decoupled from the company, people will not use this. This gives more time for NVDIA to get other pieces while generating revenue from IP. I doubt any big company will fall for this unless the IP is seperate entity... I could be worng...

eewiz
User Rank
Author
re: Nvidia to license graphics IP to other chip vendors
eewiz   6/19/2013 6:36:17 AM
NO RATINGS
smart move. Intel can license Nvdia GPU and make a mega combo CPU-GPU for gaming machines and the retina display machines.



Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Radio
LATEST ARCHIVED BROADCAST

What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.

Brought to you by:

Like Us on Facebook
Special Video Section
Once the base layer of a design has been taped out, making ...
In this short video we show an LED light demo to ...
The LTC2380-24 is a versatile 24-bit SAR ADC that combines ...
In this short video we show an LED light demo to ...
02:46
Wireless Power enables applications where it is difficult ...
07:41
LEDs are being used in current luxury model automotive ...
With design sizes expected to increase by 5X through 2020, ...
01:48
Linear Technology’s LT8330 and LT8331, two Low Quiescent ...
The quality and reliability of Mill-Max's two-piece ...
LED lighting is an important feature in today’s and future ...
05:27
The LT8602 has two high voltage buck regulators with an ...
05:18
Silego Technology’s highly versatile Mixed-signal GreenPAK ...
The quality and reliability of Mill-Max's two-piece ...
01:34
Why the multicopter? It has every thing in it. 58 of ...
Security is important in all parts of the IoT chain, ...
Infineon explains their philosophy and why the multicopter ...
The LTC4282 Hot SwapTM controller allows a board to be ...
This video highlights the Zynq® UltraScale+™ MPSoC, and sho...
Homeowners may soon be able to store the energy generated ...
The LTC®6363 is a low power, low noise, fully differential ...