Stealing is wrong, plain and simple. Stealing digital media is stealing.
Trying to force a non-viable business model on consumers that you treat like enemies is something entirely different and rarely gets anyone much further than bankruptcy court. That is reality and companies that accept it and find a viable business model (think iTunes) will thrive. Companies that don't will be treated as the enemies that they have made of their customers and will make a lot of lawyers rich on their way to the dust heap of history. The only thing in question is how much damage they can do on their way down and how long it will take.
A bad business model doesn't justify theft, but it does justify bankruptcy.
As a person that used to work in a movie theater, I think the studios pine for the days when they had absolute control of when, where, and how much to charge for each viewing of their products.
The Betamax had them freaking out because they lost that ability and made the price of tapes astronomical in hopes of killing the market. Early films were priced at $80 a tape (in the early 70's). Later when I did consulting for early video tape rental shops, they were terrified that Hollywood was going to shut them down at any minute. But I guess the light went on in the accounting department that video rental stores guaranteed sales for all their products and they learned to embrace them. But now they are finding it hard to make money with bits. No doubt they'd like to use streaming to get back to those thrilling days of pay per view. But they have two problems, one, they view all their customers with the suspicion that they will all become pirates and they'll lose control again, and second, we've all hear the horror stories of Hollywood accounting, movies that generate billions of dollars in sales, on paper all lose money. The gravy train is too big and has been going on for so long for them to think in any other terms.
With Hollywood's obsession with digital rights and squeezing every last nickel out of the consumer, I've become turned off by the whole business. Maybe I'm just becoming an old crank. I'm not finding much interest in anything coming out of Hollywood. I think with all the rush to make stunning, flashy, whiz-bang effects, and all that jazz, they have forgotten how to make GOOD movies. Good movies start with a GOOD story. I know there are good movies out there, but the studios never seem to be interested in them, instead obsessing over the latest summer "block-buster". As for whether the studios or Silicon Valley get their way, I could offer a very familiar quote from "Gone With the Wind".
While I do not condone stealing, I do recognise that it may require studios to rethink their approach and adapt to the new world order. If I as a user can find content on-line at a low cost and with great service I would think that many would be willing to pay to play. Currently with the battle between studios, downloaders, and websites it just encourages the many to get what they can for free while it lasts. How about people work together (aka studios, websites, providers, etc.) and find a reasonable solution?
A Book For All Reasons Bernard Cole1 Comment Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...