Breaking News
Comments
Newest First | Oldest First | Threaded View
Angela.Sutton
User Rank
Rookie
re: The best paying marketing Jobs.
Angela.Sutton   7/17/2011 6:08:41 PM
NO RATINGS
Perhaps the issue here is that the definition of "marketing" is very different across industries. Speaking for EDA Product and Technical Marketing, and likely for many hardware companies, marketing people usually have advanced engineering degrees, are former engineers that built these products, are responsible for defining in details very technical products and product direction, driving the business, as well as providing support infrastructure for customers and sales.

przem
User Rank
Manager
re: The best paying marketing Jobs.
przem   7/16/2011 2:28:56 AM
NO RATINGS
Well, it's easier to pay a large salary if the product unit cost is in the tens of thousands of dollars, like the high-end EDA packages like to be. Having said that, the companies on the Forbes list are very diverse and can't be easily classified and explained why marketing is so important to them: they have cheap (Coke) vs. expensive (Synopsys) product, which may be high tech (EDA, FPGA) or low tech (Coke); the companies may be consumer- (Juniper, Coke) vs OEM-oriented (FPGAs, EDAs, Marvell). Maybe it's just the background or persuasion of the CEO.

ck_02
User Rank
Rookie
re: The best paying marketing Jobs.
ck_02   7/13/2011 5:01:07 PM
NO RATINGS
I think that the reason people in some of the other companies in marketing positions like at Apple aren't paid the most is because the ones that actually market the most don't have marketing titles i.e. Steve Jobs is probably the best marketer at Apple. He doesn't send a VP of marketing to plug new products, he does it himself, even if he is on medical leave. That is why he makes the big bucks and why Apple isn't listed for it's marketing personnel.

_hm
User Rank
CEO
re: The best paying marketing Jobs.
_hm   7/12/2011 2:37:53 PM
NO RATINGS
Perhaps, this is unique requirement. Person for this postion needs to be ex hard core design and application engineer with lots of achievements to his name. He has to interact with other design engineers to help solve them their problems. It also need flair of marketing. For products like Sony and Apple, you do need and you do not find this highly technical people in markting.

eewiz
User Rank
CEO
The best paying marketing Jobs.
eewiz   7/12/2011 2:03:47 PM
NO RATINGS
http://www.forbes.com/pictures/efkk45eehm/the-best-paying-marketing-jobs According to forbes, top 7 of 10 best paid marketing jobs are in chip/EDA companies?? ((8, if include oracle) Any idea why? I would assume the marketing job in a chip/EDA company less demanding than in companies like say Microsoft/ Apple/ Samsung/ Sony. IMO these $$ should be paid as bonuses to EEs than Marketing people in these companies.



EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Glen Chenier

Engineers Solve Analog/Digital Problem, Invent Creative Expletives
Glen Chenier
Post a comment
An analog engineer and a digital engineer join forces, use their respective skills, and pull a few bunnies out of a hat to troubleshoot a system with which they are completely unfamiliar. ...

Max Maxfield

What's the Best Traveling Toolkit?
Max Maxfield
13 comments
A few years ago at a family Christmas party, I won a pocket knife as part of a "Dirty Santa" game. This little scamp was a Buck 730 X-Tract. In addition to an incredibly strong and sharp ...

Rishabh N. Mahajani, High School Senior and Future Engineer

Future Engineers: Don’t 'Trip Up' on Your College Road Trip
Rishabh N. Mahajani, High School Senior and Future Engineer
10 comments
A future engineer shares his impressions of a recent tour of top schools and offers advice on making the most of the time-honored tradition of the college road trip.

Larry Desjardin

Engineers Should Study Finance: 5 Reasons Why
Larry Desjardin
41 comments
I'm a big proponent of engineers learning financial basics. Why? Because engineers are making decisions all the time, in multiple ways. Having a good financial understanding guides these ...

Top Comments of the Week
Flash Poll
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)