I think this is the right time for companies like this.
I've been thinking a lot of the things I could do at home. Burglar alarm, automatic toilet flush (my wife would love that), and I think this kind of products appeal the creativity we all have inside. Like the Arduino, now I see it's the time to ease the learning curve so that people can make up things and not have to go through deep electronics/software courses.
Good to see more KS projects making use of 6lowpan / open standards for this type of thing... LIFX is another major player in this area using 6lowpan http://www.kickstarter.com/projects/limemouse/lifx-the-light-bulb-reinvented/posts/338582 (they discuss it here)