@krisi: In the article it is mentioned as 70% energy efficient. If you take a look at the Samsung website below, it also advertises 70% energy efficient. Now 70% wih respect to which "benchmark"?...not sure.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.