I'd say the Intel Inside campaign was the most successful markting campaign in the history of the semiconductor industry. Isn't that beyond dispute? Prior to that campaign few new or cared what processor was in their PC. But once the consumer was trained to look for the Intel Inside logo, all bets were off.
From a design engineers perspective"intel inside" was a game changer. In put the user/consumer in the design chain. Up until that time design engineers were able to go away and make all the decisions with respect to the components they would use to achieve the required function. From "AD-intel inside" somebody outside the design chain was involved in determining component selection, imposing a new design constraint. Perhaps a closer to home and different view of "branding to consumers".
When the Genuine Intel inside campaign had started, I remember visiting an Intel competitor in Silicon Valley. All the gals had on this interesting tee shirt and it looked just like the Intel add except it said "Genuine Attitude Inside" I liked. that.
Replay available now: A handful of emerging network technologies are competing to be the preferred wide-area connection for the Internet of Things. All claim lower costs and power use than cellular but none have wide deployment yet. Listen in as proponents of leading contenders make their case to be the metro or national IoT network of the future. Rick Merritt, EE Times Silicon Valley Bureau Chief, moderators this discussion. Join in and ask his guests questions.