Breaking News
Comments
Oldest First | Newest First | Threaded View
Page 1 / 2   >   >>
docdivakar
User Rank
Manager
Re: Tearing Up a $125M Check to Big Blue
docdivakar   7/8/2013 1:09:57 PM
I couldn't agree more with "Hold fewer, shorter, smaller meetings." Standing only meetings are even better. I have often come across managers who use meetings to do their thinking by others that they should have done by themselves in the first place!

"Intel Inside" was successful while it lasted. Now a days, it is a survival challenge for that message! Intel still doesn't play significantly in handheld computing market. I wonder what Mr. Dave House would do in today's state of the computing market.

MP Divakar

krisi
User Rank
CEO
Re: Tearing Up a $125M Check to Big Blue
krisi   7/8/2013 1:18:38 PM
NO RATINGS
I agree doc divakar on both counts...standing meetings are great, never last more than 30 mins in my experience...and Intel need to get "outside", "inside" was nice while it lasted but they probably need to start building more integrated products going forward...Kris

Duane Benson
User Rank
Blogger
Impressive "bluff"
Duane Benson   7/8/2013 6:40:01 PM
NO RATINGS
Not many companies could throw around such a negotiations tool as a $125 million check. One interesting aspect is that, while Intel obviously reaped great rewards for the "Intel inside" program, I think it did a lot to make AMD a household name too.

Net_chief
User Rank
Rookie
IBM is not about money
Net_chief   7/8/2013 8:40:00 PM
NO RATINGS
1 saves
IBM's mission is "revolutionizing the way in which enterprises, organizations and people operate and thrive."

neilnoj
User Rank
Rookie
Intel Inside
neilnoj   7/8/2013 9:45:39 PM
NO RATINGS
When the Genuine Intel inside campaign had started, I remember visiting an Intel competitor in Silicon Valley.  All the gals had on this interesting tee shirt and it looked just like the Intel add except it said "Genuine Attitude Inside"  I liked. that.

David Ashton
User Rank
Blogger
Re: Tearing Up a $125M Check to Big Blue
David Ashton   7/8/2013 10:05:23 PM
NO RATINGS
If Intel was clever they'd build on that.  "We used to be Intel Inside - inside your PC.  Now we're Intel Outside - outside the PC, in your Phones and Tablets. "

licence
User Rank
Rookie
Paper which doesn't move
licence   7/9/2013 4:29:25 AM
NO RATINGS
"I said, 'that's Jap-lish,'" House said. "I pulled out stationary that said 'Intel, the computer inside,' I wrote 'Intel Inside' and put a circle around it and said that's better," he said.

 

 

I think he pulled out stationEry unless he pulled out something which wasn't moving

Ron Neale
User Rank
Blogger
Design game changer
Ron Neale   7/9/2013 5:42:30 AM
NO RATINGS

From a design engineers perspective"intel inside" was a game changer. In put the user/consumer in the design chain. Up until that time design engineers were able to go away and make all the decisions with respect to the components they would use to achieve the required function. From "AD-intel inside" somebody outside the design chain was involved in determining component selection, imposing a new design constraint. Perhaps a closer to home and different view of "branding to consumers".

kfield
User Rank
Blogger
Clever marketing campaign
kfield   7/9/2013 9:59:12 AM
NO RATINGS
"Intel Inside" was indeed one of the most powerful marketing messages of its time.

The MicroMan
User Rank
Rookie
Good Article
The MicroMan   7/9/2013 10:38:36 AM
NO RATINGS
Good article, Rick.  Makes you want to have a long conversation with Mr. House.

Page 1 / 2   >   >>


Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Saddleback Sale – It's Happy Dance Time
Max Maxfield
Post a comment
It's no secret that I'm a huge fan of the products from Saddleback Leather. As I sit here at my desk, I'm wearing one of their 1¾" wide Tow Belts, upon which rests one of their Belt ...

Engineering Investigations

Air Conditioner Falls From Window, Still Works
Engineering Investigations
Post a comment
It's autumn in New England. The leaves are turning to red, orange, and gold, my roses are in their second bloom, and it's time to remove the air conditioner from the window. On September ...

David Blaza

The Other Tesla
David Blaza
5 comments
I find myself going to Kickstarter and Indiegogo on a regular basis these days because they have become real innovation marketplaces. As far as I'm concerned, this is where a lot of cool ...

Larry Desjardin

Engineers Should Study Finance: 5 Reasons Why
Larry Desjardin
47 comments
I'm a big proponent of engineers learning financial basics. Why? Because engineers are making decisions all the time, in multiple ways. Having a good financial understanding guides these ...