I'd say the Intel Inside campaign was the most successful markting campaign in the history of the semiconductor industry. Isn't that beyond dispute? Prior to that campaign few new or cared what processor was in their PC. But once the consumer was trained to look for the Intel Inside logo, all bets were off.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.