Hey Shamree, when I worked in product marketing at a semiconductor test equipment manufacturer, my boss referred to my job as "keeping as many frogs in a wheelbarrow as possible at one time." Most days, that is exactly how it felt!
Having worked at the same Agilent facility, but in a much different role, I can sympathize. In my case, it was getting the attention of the project team members to pay attention to the EMC design of their "baby" early enough in the design cycle so that compliance testing went smoothly and with few issues.
Like you say, most design engineers are busy people and under considerable pressure to get their project designed and prototypes working before all too soon deadlines. Hating to play "regulatory cop", it did take some ingenuity to get their attention. Having the project manager identify one person on their team to be the "regulatory point of contact" and who had ownership of product compliance, really helped me a great deal. I tried hard to include this person in some of the early testing and tutored them along the way in the science of EMC. I also gave them plenty of praise with several chances to "look good" in front of their bosses. Some became quite good at it!
I was thinking about the comment that it is hard to use sex, alcohol or animals in presenting test equipment in an engaging way. What about humor, emphasizing reliability? FedEx offers a delivery service, which also doesn't lend itself to beautiful models, or Corona beers on a beach. But they consistently make me laugh, and I must admit, I tend to use FedEx more than UPS.
Yes, I guess technically, I was a regulatory "gatekeeper", however, in the HP/Agilent culture, playing "cop", did not get you very far. It was all about making the right business decisions while striving to meet the regulatory requirements.
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