Breaking News
Comments
Newest First | Oldest First | Threaded View
<<   <   Page 2 / 2
Kinnar
User Rank
CEO
Re: Litmus test for Future
Kinnar   7/13/2013 3:14:36 PM
NO RATINGS
Yes actually it is a primary struggle of Lattice Semiconductor as it has to compete the old players Altera and Xilinx in the FPGA Markets, but the later both have not focused the industry segments, where as Lattice does has a particular focus in certain segments of the electronics application industries. So we can alternatively say that Future will be able to have more focused environment to play with. Yes but you are right that struggle will be there.

_hm
User Rank
CEO
Litmus test for Future
_hm   7/12/2013 8:49:36 PM
NO RATINGS
This may be a litmus test for future electronics. We eagerly await to see prowess of design solution and support efficay of future with this nice product line of Lattice. It has good chance of getting A grade. How much time will be required to see first result?

DMcCunney
User Rank
CEO
Marketing as well as distribution
DMcCunney   7/12/2013 8:12:14 PM
NO RATINGS
The key for me is "Our agreement is that Future will focus on demand creation activity." They are not just adding a fulfillment channel - they are adding a marketing arm to help sell Lattice products,

Of course, it will take a while for Future's staff to come up the learning curve and be able to sell and support Lattice gear, but I can see the logic to making this move.

 

Max The Magnificent
User Rank
Blogger
Re: Big deal?
Max The Magnificent   7/12/2013 3:39:18 PM
NO RATINGS
@Dylan: ...But Bruce has a way with words.

Each word is hand-picked on the north side of the hill in the early morning whiel the dew is still glistening on them ... no, wait, that's my words :-)

Max The Magnificent
User Rank
Blogger
Re: FPGA Progress
Max The Magnificent   7/12/2013 3:37:00 PM
NO RATINGS
@Tom: On a day when the broader market is down, Lattice's stock rose to $5.26 from $5.18...

I like to believe that this column played some small part in that (hey, let me dream! :-)

mcgrathdylan
User Rank
Blogger
Big deal?
mcgrathdylan   7/12/2013 3:29:11 PM
NO RATINGS
Max, like you I never paid that much attention to distribution agreements like this one. But Bruce has a way with words. Certainly does seem like a move in the right drection.

Tom Murphy
User Rank
Blogger
FPGA Progress
Tom Murphy   7/12/2013 2:49:50 PM
NO RATINGS
This seems like a solid pact that will raise the bar for competitors in the FPGA arena.  On a day when the broader market is down, Lattice's stock rose to $5.26 from $5.18 in recent trading, meaning most traders thought it was nice but nothing that will change the course of history.

<<   <   Page 2 / 2


Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Feast Your Orbs on My Jiggly Exercise Machine
Max Maxfield
52 comments
Last weekend, I was chatting with my mother on the phone. She's all excited that I'm coming over to visit for a week in November. "I'll be seeing you in only seven weeks," she trilled ...

Glen Chenier

Missing Datasheet Details Can Cause Problems
Glen Chenier
3 comments
It is often said that "the devil is in the details." All too often those details are hidden deep within a datasheet, where you can easily overlook them. When a datasheet reference circuit ...

David Blaza

RadioShack: The End Is Nigh!
David Blaza
123 comments
I'm feeling a little nostalgic today as I read about what looks like the imminent demise of RadioShack, at least as we currently know it. An old ubiquitous cartoon image popped into my ...

Larry Desjardin

Engineers Should Study Finance: 5 Reasons Why
Larry Desjardin
47 comments
I'm a big proponent of engineers learning financial basics. Why? Because engineers are making decisions all the time, in multiple ways. Having a good financial understanding guides these ...