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Max The Magnificent
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Re: Big deal?
Max The Magnificent   7/16/2013 11:36:46 AM
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@DocDivakar: ...it would be nice if you can dig up some story on what Tabula is up to these days...

I'm not allowed to say anything at the moment ... but I do hope to be able to report something that will blow your socks off in the not-so-distant future (so you had better make sure to wear elasticated socks for the forseeable future :-)

docdivakar
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Manager
Re: Big deal?
docdivakar   7/16/2013 11:33:27 AM
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Max, one question I have is why didn't Lattice do this earlier? Why did it take so long to forge this strategic relationship with Future?

If you do a follow up on the product category (FPGAs), it would be nice if you can dig up some story on what Tabula is up to these days...

MP Divakar

Max The Magnificent
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Re: Big deal?
Max The Magnificent   7/16/2013 10:57:09 AM
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@ESunderman: lovely words!

Why, thank you very much :-)

ESUNDERMAN9874
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Rookie
Re: Big deal?
ESUNDERMAN9874   7/16/2013 10:50:12 AM
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lovely words!

Tom Murphy
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Re: FPGA Progress
Tom Murphy   7/15/2013 12:21:15 PM
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More distribution usually means more revenue, so, yes, both the distributor and the manufacturer should benefit from that.  How much is the question. The buyer is probably going to order from one place or another, anyway, and if they wanted Lattice chips they can get them -- Lattice still gets the order, but perhaps at slightly different terms.

Tom Murphy
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Blogger
Re: FPGA Progress
Tom Murphy   7/15/2013 12:17:25 PM
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That's a good question, Patrick.  It was a small move in the stock, and this announcement appears to be the only news that was out that day involving Lattice. The stock is up another 2 pennies today at $5.24, but still well below the 52-week high set of $5.71 in March.

Max The Magnificent
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Re: FPGA Progress
Max The Magnificent   7/15/2013 11:04:15 AM
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@Patl0317: ...they must have a niche market or something else...

Well, in addition to a very good mid-level offering (in terms of capacilty, cost, performance, and features), they have the ultra low-power stuff they acquired when they purchased SiliconBlue, plus they have a very sophisticaled power/platform management family/suite.

Patk0317
User Rank
CEO
Re: FPGA Progress
Patk0317   7/14/2013 5:43:31 PM
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The owner of Future (world's largest privately held distributor), would not sign this agreement if he did not think he could make money off of it. So, even though Lattice is a distant 3rd or 4th player in the FPGA game, they must have a niche market or something else that Miller sees where they can make a play.

patrick.mannion
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Staff
Re: FPGA Progress
patrick.mannion   7/13/2013 10:56:56 PM
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Interesting: Distributor agreements happen all the time, would this be the only reason Lattice's stock rose?

patrick.mannion
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Staff
Distributor as tech support and demand creation?
patrick.mannion   7/13/2013 10:56:01 PM
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In some cases the trend toward distributor as tech support and demand creator is smart, especially for small- to mid-size companies. But many designers complain that some suppliers take it too far and completely abdicate their responsibility (and opportunity?) to provide support and incorporate feedback from users in the field.

Some field support engineers from suppliers may have some thoughts on this.

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