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Kinnar
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CEO
Re: Litmus test for Future
Kinnar   7/13/2013 3:14:36 PM
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Yes actually it is a primary struggle of Lattice Semiconductor as it has to compete the old players Altera and Xilinx in the FPGA Markets, but the later both have not focused the industry segments, where as Lattice does has a particular focus in certain segments of the electronics application industries. So we can alternatively say that Future will be able to have more focused environment to play with. Yes but you are right that struggle will be there.

_hm
User Rank
CEO
Litmus test for Future
_hm   7/12/2013 8:49:36 PM
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This may be a litmus test for future electronics. We eagerly await to see prowess of design solution and support efficay of future with this nice product line of Lattice. It has good chance of getting A grade. How much time will be required to see first result?

DMcCunney
User Rank
CEO
Marketing as well as distribution
DMcCunney   7/12/2013 8:12:14 PM
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The key for me is "Our agreement is that Future will focus on demand creation activity." They are not just adding a fulfillment channel - they are adding a marketing arm to help sell Lattice products,

Of course, it will take a while for Future's staff to come up the learning curve and be able to sell and support Lattice gear, but I can see the logic to making this move.

 

Max The Magnificent
User Rank
Blogger
Re: Big deal?
Max The Magnificent   7/12/2013 3:39:18 PM
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@Dylan: ...But Bruce has a way with words.

Each word is hand-picked on the north side of the hill in the early morning whiel the dew is still glistening on them ... no, wait, that's my words :-)

Max The Magnificent
User Rank
Blogger
Re: FPGA Progress
Max The Magnificent   7/12/2013 3:37:00 PM
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@Tom: On a day when the broader market is down, Lattice's stock rose to $5.26 from $5.18...

I like to believe that this column played some small part in that (hey, let me dream! :-)

mcgrathdylan
User Rank
Blogger
Big deal?
mcgrathdylan   7/12/2013 3:29:11 PM
NO RATINGS
Max, like you I never paid that much attention to distribution agreements like this one. But Bruce has a way with words. Certainly does seem like a move in the right drection.

Tom Murphy
User Rank
Blogger
FPGA Progress
Tom Murphy   7/12/2013 2:49:50 PM
NO RATINGS
This seems like a solid pact that will raise the bar for competitors in the FPGA arena.  On a day when the broader market is down, Lattice's stock rose to $5.26 from $5.18 in recent trading, meaning most traders thought it was nice but nothing that will change the course of history.

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