We see now the examples of startups that went through kickstarter and made millions of dollars, but... aren't those some ... only some cases. Is it safe to disclose the market plans? Basically there has always been an idea of keeping your pet project secret otherwise someone else will do your idea right? and take away your earning.
How can we protect out business in such disclosed conditions?
There is a balance to be had between protecitng IP and getting to market - my belief is that patents are all well and good but if you don't have the cash reserves, and time, to defend them in court then your best protection is your brand and ability to act fast in the market place. At the end of the day we don't make any money if there is no market for the product, best to talk and show your idea to people to get feedback than risk launching something no one wants.
Nothing annoys me more than a start up in "Stealth Mode" there is always something you can talk about, just be sensible on the fine details.
As one of technical leader company, in past few years Yuanying Tech always focus on embedded system solution offering, from low end to high end. Our platform including MX25, MX28, MX51 and MX53. From Jul，2012, Yuanying Tech. have started MX6Q Ubuntu system design work by customer demand. Subsequently, launched MX6Q Ubuntu OS embedded system platform --- YY- i.MX6QU (Ubuntu 11.10）, now this platform is in public selling.
i.MX 6Dual/6Quad application processors are Freescale Semiconductor's latest additions to a growing family of multimedia-focused products offering high performance processing optimized for lowest power consumption. feature Freescale's advanced implementation of the ARM Cortex™-A9 core, which can be interfaced with DDR3-1066, LV-DDR3-1066 and LPDDR2-1066(single and dual channel) DRAM memory devices. Major application for:
• Automotive navigation and entertainment
• High-end Mobile Internet Devices and high-end PDAs
• Industrial information terminal.
• High-end portable media players with HD video capability
• Portable navigation devices or gaming Consoles
• High end graphic collection and process
YY-MX6QU is an Ubuntu System Platform based on Ubuntu11.10 kernel, consisting of core module and base board, ext3/ext4 file system, designed by Yuan-ying Technology. i.MX6QU owns plentiful peripheral interface, such as USB HOST/OTG, gigabit Ethernet port, MIPI, dual LVDS, Camera CSI input, CAN, SATA and powerful 2D/3D graphic processing unit,etc. The multi-display feature is the most suitable platform for education application.
Core module can be selling separately, customer just need focus on the application software design and base board re-layout, and largely shorten the time to market cycle. visit www.yuan-ying.com for details.
NASA's Orion Flight Software Production Systems Manager Darrel G. Raines joins Planet Analog Editor Steve Taranovich and Embedded.com Editor Max Maxfield to talk about embedded flight software used in Orion Spacecraft, part of NASA's Mars mission. Live radio show and live chat. Get your questions ready.
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