Breaking News
Comments
Newest First | Oldest First | Threaded View
Peter Clarke
User Rank
Author
Re: Going green
Peter Clarke   7/18/2013 8:17:54 AM
NO RATINGS
Hi Frank

Yes i do agree.

Every little bit helps.

But with comparative markting what you compare against is the trick.

 

So memory geometry and energy/bit have been reducing for years as a natural consequence of Moore's law miniaturization. I would argue that for an engineering audience this "downward escalator" is a built-in assumption.

And bear in mind the per bit energy needs to reduce because we keep choosing multimedia standards and applications that require more and more bits.

To say that the y generation memory consumes less per bit than the x generation memory and is therefore "green" seems to be a stretch. If very specific other things were done to make the compoment greener, reduce its carbon footprint during manufacture etc, I would better relate to the green label.

 

But yes every little bit helps....and the software programmers also need to understand that.

 

 

 

Frank Eory
User Rank
Author
Re: Going green
Frank Eory   7/17/2013 1:57:50 PM
NO RATINGS
Peter, don't you think "green" is an analog quantity and that every little bit helps? Perhaps they should use the word "greener" to indicate improvement. Whether it is reducing the quantity of gases used in IC manufacturing or a memory that uses a little bit less energy than its predecessors, these are all good things, and I don't mind that the PR guys like to point that out when a change is made that means less environmental impact or energy use.

Peter Clarke
User Rank
Author
Re: Going green
Peter Clarke   7/17/2013 11:04:45 AM
NO RATINGS
And then there are those companies that put "green" in the naming of any product to take as much marketing benefit as possible.

So a memory that uses a little bit less energy to store a bit than some other memory becomes a "Green Memory"

 

R_Colin_Johnson
User Rank
Author
Re: Going green
R_Colin_Johnson   7/16/2013 6:16:32 PM
NO RATINGS
SRC's Environmentally Benign Semiconductor Manufacturing efforts are exemplary of what responsible chip makers should be doing. The effort is also researching all types of "greener" chemistries to clean up chip making further:

SRC funds green chemistry hunt


 

Tom Murphy
User Rank
Author
Re: Going green
Tom Murphy   7/16/2013 4:49:37 PM
NO RATINGS
Hear, hear! SRC is doing important work here.  The industry already has a well-deserved black eye for its impact on the groundwater of Silicon Valley.  Environmental planning must become the part of any future chipmaking effort that hopes to be considered a success. End of story.

mcgrathdylan
User Rank
Author
Going green
mcgrathdylan   7/16/2013 1:53:22 PM
NO RATINGS
There's no getting around the fact that chip building is not exactly an environmentally friendly industry. I think we should applaud the development of any technology that can offset that, even in a small way.



Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Like Us on Facebook
Special Video Section
Wireless Power enables applications where it is difficult ...
07:41
LEDs are being used in current luxury model automotive ...
With design sizes expected to increase by 5X through 2020, ...
01:48
Linear Technology’s LT8330 and LT8331, two Low Quiescent ...
The quality and reliability of Mill-Max's two-piece ...
LED lighting is an important feature in today’s and future ...
05:27
The LT8602 has two high voltage buck regulators with an ...
05:18
Silego Technology’s highly versatile Mixed-signal GreenPAK ...
The quality and reliability of Mill-Max's two-piece ...
01:34
Why the multicopter? It has every thing in it. 58 of ...
Security is important in all parts of the IoT chain, ...
Infineon explains their philosophy and why the multicopter ...
The LTC4282 Hot SwapTM controller allows a board to be ...
This video highlights the Zynq® UltraScale+™ MPSoC, and sho...
Homeowners may soon be able to store the energy generated ...
The LTC®6363 is a low power, low noise, fully differential ...
See the Virtex® UltraScale+™ FPGA with 32.75G backplane ...
Vincent Ching, applications engineer at Avago Technologies, ...
The LT®6375 is a unity-gain difference amplifier which ...
The LTC®4015 is a complete synchronous buck controller/ ...
10:35