Embedded Systems Conference
Breaking News
Comments
mcgrathdylan
User Rank
Author
Going green
mcgrathdylan   7/16/2013 1:53:22 PM
NO RATINGS
There's no getting around the fact that chip building is not exactly an environmentally friendly industry. I think we should applaud the development of any technology that can offset that, even in a small way.

Tom Murphy
User Rank
Author
Re: Going green
Tom Murphy   7/16/2013 4:49:37 PM
NO RATINGS
Hear, hear! SRC is doing important work here.  The industry already has a well-deserved black eye for its impact on the groundwater of Silicon Valley.  Environmental planning must become the part of any future chipmaking effort that hopes to be considered a success. End of story.

R_Colin_Johnson
User Rank
Author
Re: Going green
R_Colin_Johnson   7/16/2013 6:16:32 PM
NO RATINGS
SRC's Environmentally Benign Semiconductor Manufacturing efforts are exemplary of what responsible chip makers should be doing. The effort is also researching all types of "greener" chemistries to clean up chip making further:

SRC funds green chemistry hunt


 

Peter Clarke
User Rank
Author
Re: Going green
Peter Clarke   7/17/2013 11:04:45 AM
NO RATINGS
And then there are those companies that put "green" in the naming of any product to take as much marketing benefit as possible.

So a memory that uses a little bit less energy to store a bit than some other memory becomes a "Green Memory"

 

Frank Eory
User Rank
Author
Re: Going green
Frank Eory   7/17/2013 1:57:50 PM
NO RATINGS
Peter, don't you think "green" is an analog quantity and that every little bit helps? Perhaps they should use the word "greener" to indicate improvement. Whether it is reducing the quantity of gases used in IC manufacturing or a memory that uses a little bit less energy than its predecessors, these are all good things, and I don't mind that the PR guys like to point that out when a change is made that means less environmental impact or energy use.

Peter Clarke
User Rank
Author
Re: Going green
Peter Clarke   7/18/2013 8:17:54 AM
NO RATINGS
Hi Frank

Yes i do agree.

Every little bit helps.

But with comparative markting what you compare against is the trick.

 

So memory geometry and energy/bit have been reducing for years as a natural consequence of Moore's law miniaturization. I would argue that for an engineering audience this "downward escalator" is a built-in assumption.

And bear in mind the per bit energy needs to reduce because we keep choosing multimedia standards and applications that require more and more bits.

To say that the y generation memory consumes less per bit than the x generation memory and is therefore "green" seems to be a stretch. If very specific other things were done to make the compoment greener, reduce its carbon footprint during manufacture etc, I would better relate to the green label.

 

But yes every little bit helps....and the software programmers also need to understand that.

 

 

 



Radio
NEXT UPCOMING BROADCAST
In conjunction with unveiling of EE Times’ Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. One of Silicon Valley's great contributions to the world has been the demonstration of how the application of entrepreneurship and venture capital to electronics and semiconductor hardware can create wealth with developments in semiconductors, displays, design automation, MEMS and across the breadth of hardware developments. But in recent years concerns have been raised that traditional venture capital has turned its back on hardware-related startups in favor of software and Internet applications and services. Panelists from incubators join Peter Clarke in debate.
Most Recent Comments
BratGoesTech
 
truekop
 
R_Colin_Johnson
 
R_Colin_Johnson
 
sranje
 
GeoffBoyd
 
javier ruiz
 
Garcia-Lasheras
 
R_Colin_Johnson
Flash Poll
Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
The LTC®4015 is a complete synchronous buck controller/ ...
10:35
The LT®3042 is a high performance low dropout linear ...
Chwan-Jye Foo (C.J Foo), product marketing manager for ...
The LT®3752/LT3752-1 are current mode PWM controllers ...
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...