This sounds sketchy. I am skeptical of Advantest (a maker of automated test equipment for the semiconductor industry) having much sway over power semiconductor standards. And Advantest has always been a tough nut to crack. In 15 years in this industry, I've always had a hard time getting someone from that company on the phone. I don't really get it. They seem to have no interest in out reach to the US media.
Sounds like someone is trying to corner the market to me....get ahead and stay ahead by setting and owning the standard. Clearly they think the demand will be there and others are asleep at the wheel, so to speak.
I find the presumption of this report to be wholly inappropriate why are these companies obliged to explain themselves to the press? I believe it is appropriate and reasonable practice for business organisations to decide what should be disclosed and when, whatever the reasons commercial senstivity or otherwise the presumption that the press need to know all about this is over stated.
First, this story WAS already reported in the Japanese press. The information is in the public domain.
If you find the media's instinct to dig further objectionable, well, that's a whole different discussion.
But here's the thing. I read the Japanese story, and found it not so clear -- in terms of what the companies' goals are.
I kept thinking if the auto industry is finding some need for "standardization" in power semiconductors, what would that be. If you are in the power semiconductor business, wouldn't you like to know more?