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junko.yoshida
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What needs to be standardized?
junko.yoshida   7/17/2013 1:54:39 PM
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I apologize for this rather incomplete report. But I am hitting the wall here. Any light you can shed on this would be greatly appreciated while I continue to pursue the story.

mcgrathdylan
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Re: What needs to be standardized?
mcgrathdylan   7/17/2013 10:06:35 PM
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This sounds sketchy. I am skeptical of Advantest (a maker of automated test equipment for the semiconductor industry) having much sway over power semiconductor standards. And Advantest has always been a tough nut to crack. In 15 years in this industry, I've always had a hard time getting someone from that company on the phone. I don't really get it. They seem to have no interest in out reach to the US media.

JudyDavies1
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Re: What needs to be standardized?
JudyDavies1   7/18/2013 8:02:40 AM
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Hi Junko --

On behalf of Advantest, I apologize that you were unable to get the assistance that you requested.  I would be happy to help -- please feel free to contact me directly:

judy.davies@advantest.com

408-456-3717

 

 

junko.yoshida
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Re: What needs to be standardized?
junko.yoshida   7/18/2013 8:05:33 AM
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Great! Thank you so much for getting back to us. Will call you shortly.

JudyDavies1
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Re: What needs to be standardized?
JudyDavies1   7/18/2013 8:10:02 AM
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I am in Japan this week and will be back in SJ on Monday.  Can we speak then?  If urgent, let me know how I can reach you. 

junko.yoshida
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Re: What needs to be standardized?
junko.yoshida   7/18/2013 8:27:36 AM
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Damn, it's very late over there. OK. Let's chat Monday. Much appreciated. I will call you at the number you gave me. I am working on the Central time zone in the U.S.

Tom Murphy
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Cornering a market?
Tom Murphy   7/18/2013 6:56:52 PM
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Sounds like someone is trying to corner the market to me....get ahead and stay ahead by setting and owning the standard.  Clearly they think the demand will be there and others are asleep at the wheel, so to speak.

junko.yoshida
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Re: Cornering a market?
junko.yoshida   7/18/2013 7:36:27 PM
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I am sure Toyota is thinking ahead. We will find out more about this soon!

RMac2
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Re: What needs to be standardized?
RMac2   7/19/2013 4:25:28 AM
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I find the presumption of this report to be wholly inappropriate why are these companies obliged to explain themselves to the press? I believe it is appropriate and reasonable practice for business organisations to decide what should be disclosed and when, whatever the reasons commercial senstivity or otherwise the presumption that the press need to know all about this is over stated.  

junko.yoshida
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Re: What needs to be standardized?
junko.yoshida   7/19/2013 10:12:25 AM
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RMac2, I respectfully disagree. 

First, this story WAS already reported in the Japanese press. The information is in the public domain.

If you find the media's instinct to dig further objectionable, well, that's a whole different discussion. 

 

But here's the thing. I read the Japanese story, and found it not so clear -- in terms of what the companies' goals are. 

I kept thinking if the auto industry is finding some need for "standardization" in power semiconductors, what would that be. If you are in the power semiconductor business, wouldn't you like to know more?

 

 

 

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