I think this is taking ASIC and embededded electronics but in this casem the ASIC is a monstrous processor. That customization must be a trade secret for Intel which has no serious competitor in this trade.
I think one interesting point here is that we don't know whether the custom chips for eBay and Facebook were designed from scratch. Because if so, that's a lot of work. I am sure Intel was comensated handsomely for it. But I note that Waxman made it clear that buiilding off-the-shelf chips remains Intel's primary focus, obviously. But I would worry that these custom projects could make Intel take it's eye off the ball.
Some details about Avoton can be found on page two of this story:
Intel revealed that Avoton, a.k.a. the C2000, will include eight Silvermont-class 64-bit Atom cores. It also integrates four Gbit Ethernet controllers, four serial ATA 2.0 controllers, two SATA 1.0 controllers, four controllers supporting 16-lanes of PCI Express Gen 2, and support for DDR3 memory. A related SoC for storage systems called Rangely will include a crypto accelerator using Intel's Quick Assist technology.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.