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Kinnar
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CEO
Re: Color Certification
Kinnar   8/13/2013 3:34:48 AM
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You are right, but those tier one Manufacturers are already having very good market share, infect they do not require any further certifications from the consumer awareness point of view, as they are already paying roughly double the cost for the brand name. I see more requirement of this sort of certification for the second level manufacturers, to overall improve the quality of display in low cost products.

junko.yoshida
User Rank
Blogger
Re: Applies to tablets, too?
junko.yoshida   8/12/2013 11:17:32 AM
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Rick, thanks. So, they are just interested in checking if "the display supports the full gamut defined by Technicolor." That's interesting.

Do we know what percentage of displays -- small or large -- do not meet the full gamut today?

rick merritt
User Rank
Blogger
Re: Color Certification
rick merritt   8/12/2013 10:59:45 AM
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@Kinnar: So maybe there is potential for first tier OEMs to differentiate and get some added margin by using this logo--if customers can be taught to look for and appreciate it. Thus those top tier OEMs and retailers etc mya have to invest in some education programs.

rick merritt
User Rank
Blogger
Re: Applies to tablets, too?
rick merritt   8/12/2013 10:57:49 AM
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@Junko: The color gamut certification is agnostic about what chips are behind the display. It just checks the display supports the full gamut defined by Technicolor.

Kinnar
User Rank
CEO
Re: Color Certification
Kinnar   8/11/2013 9:57:02 AM
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Yes you are perfectly pitched the ball, since the LCD Manufacturing is Proprietary Business and the Controlling Electronics is generally from some other manufacturer the perfect match at the time of calibration required many corrections, but being digital circuits most of the time the OEMs lack the ability of incorporating such corrections. Because of this the second level product manufactures output remains very inferior in terms of Display Performance.

elctrnx_lyf
User Rank
Manager
Re: Applies to tablets, too?
elctrnx_lyf   8/10/2013 7:21:03 AM
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One more standard for the display manufacturers to compete in the market. Does it really makes any difference to the customers.

junko.yoshida
User Rank
Blogger
Re: Applies to tablets, too?
junko.yoshida   8/9/2013 3:21:02 PM
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Wow, Rick, that's amazing. As you know, although many consumers watch video on their tablets, most of those portable devices do NOT come with a display processor. I wonder about this implication to chip vendors...

rick merritt
User Rank
Blogger
Re: Applies to tablets, too?
rick merritt   8/9/2013 3:10:26 PM
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@Junko: Yes, they are going for the whole kahuna--smartphones, tablets, notebooks, displays of all sorts.

If the studios push for color gamut as part of the next gen UHD format they may be sitting pretty

knako
User Rank
Rookie
Re: Room for one more logo on nyour front panel?
knako   8/9/2013 3:05:15 PM
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I thought the THX Display program pretty much handled this already, it would be trivial to add another "level" to include a wider gamut  http://www.redbearinc.com/LG/pdf/THX.pdf

junko.yoshida
User Rank
Blogger
Applies to tablets, too?
junko.yoshida   8/9/2013 2:50:19 PM
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In the story, you mention the certification will be applied to any size display. Does this mean that tablets will be also included?

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