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adapteva
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Re: Design Security
adapteva   8/14/2013 4:25:36 PM
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Junko,

Differentiaion is definitely one reason OEMs design their own ASICs, but there are many more: 1.) Design control 2.) Long term supply stability 3.) Price. 4.) Power 5.) Cost 6.) Performance 7.) Density 8.) IP Protection 9.) Time to market

There has been a lot of hype in the last N years proclaiming the "death of the asic", and yet there are still plenty of monster ASICs being built by tier-one vendors.(especially in the comms field) Sure, ASICs are now more expensive to build ($5-10M) but they still make sense if they can be used to gain or keep revenue shares in end equipment markets that are in the $B's.

 

junko.yoshida
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Blogger
Re: Design Security
junko.yoshida   8/14/2013 9:53:08 AM
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That's a good point, DrFPGA.

But I think even a bigger issue might be that as competition gets tougher, tier-one OEMs are struggling to differentiate their products. 

junko.yoshida
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Blogger
ASICs ain't dead?
junko.yoshida   8/14/2013 9:50:25 AM
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I have been hearing about this for a while in the last six months...but there appears to be a growing trend among first-tier OEMs wantint to design their own ASICs. 

Really? 

ASICs aren't dead? Give me your thoughts.

DrFPGA
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Blogger
Design Security
DrFPGA   8/13/2013 7:15:46 PM
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Maybe ZTE wants to better protect their design from a copycat. If they used a standard SRAM-based FPGA and a standard DSP it would be easy for someone to copy or reverse engineer their design. With their own ASIC they can better protect their design from possible theft. 

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